Dr Samreen Ashraf is a Principal Academic in Marketing in the department of Marketing, Strategy and Innovation at Bournemouth University Business School. Samreen is the first Pakistani to win Jane K. Fanyo Award from the Academy of Marketing Science for best research paper. She is a Senior Fellow of Higher Education Academy of UK and… Read more »
Nasiru’s research and professional expertise covers aspects of entrepreneurship and innovation, starting & scaling digital businesses, digital clustering, and innovation ecosystems. He has examined and is now supervising doctoral students in the fields of entrepreneurship & innovation management with focus on digital entrepreneurship, clustering, and ecosystems. He has written papers on digital cluster innovations in… Read more »
Elvira’s research covers the digital aspects of businesses and consumers. Research expertise and professional practice cover digital marketing – in particular, digital strategy, social media management and analytics, creative content management, influencing-followers relationships, and trust repair and transparency in various industries including online gambling and the gaming sector. Her gambling and trust repair related projects… Read more »
Daniel’s primary research interests focus on social perception and identity dynamics as they apply to sport consumption and participation. Specifically, his research addresses: (1) The influence of group membership on consumer and participant behaviour. In particularly, he investigates how organisations can cultivate identities to enhance consumer and participant retention and experiences. (2) Social perceptions of organisational… Read more »
Debbie’s current research interests include the evaluation of events through the Framework for Assessing Major Events (F.A.M.E.), social impacts of events, urban regeneration opportunities from events, stakeholder management, and legacy planning. Other activities include being part of the ESRC-funded Sports Tourism initiative (STORMING) to undertake research into Sports Tourism opportunities and challenges, and the FestiM… Read more »
Mark is Programme Leader for the BA (Hons) Business Studies and BA (Hons) Business and Management degrees, a Senior Fellow of the Higher Education Academy, and a thought leader in business and management education. Having previously lived and worked in France, Germany, Italy and China, and for many years managed the Business School’s international recruitment… Read more »
Lee researches the relationship between innovation and resilience in crisis and disaster management. He is particularly interested in the impact of entrepreneurship in international crisis and disaster management, with specific emphasis on developing concepts of ‘entrepreneurial resilience’. He is also involved in several projects examining the role of communication strategies, gaming and simulations in crisis… Read more »
Becky is Deputy Head of the Department of Communication and Journalism and a lecturer in Consumer Culture and Behaviour. Broadly, her research interests centre on the ways in which consumption is integrated into everyday life (e.g. love, relationships, periods of transition). Her PhD was on the imagination in consumption and focused on how consumption, in… Read more »
Chris’ research interests are in marketing and branding in the non-profit sector, particularly education. He has published and spoken widely on aspects of higher education branding and is involved in ongoing consultancy projects in the sector. He is currently researching brand orientation in the non-profit sector. Prior to academia, he held senior marketing roles in… Read more »
Melissa is a chartered occupational psychologist whose career spans consultancy, education and leadership development. She is particularly interested in the way organisations select and retain talent and how they develop leadership capability. She also has extensive experience of using psychometrics with individuals and teams, and has conducted research on the difference and diversity of personality… Read more »