Dr Deborah Sadd

Dr Debbie Sadd

Senior Principal Academic in Strategy and Leadership

Areas of expertise

  • 3D printing
  • 3D printing and intellectual property
  • amusements
  • ancient telescope
  • animation
  • anthropology
  • assistive technology
  • BAFTA Albert in Education partnership
  • biological signs of stress
  • blockchain
  • blockchain and intellectual property
  • Booker prize
  • brain injury
  • British Archaeology
  • celestial alignment
  • climate change
  • coastal erosion
  • comics
  • cortisol
  • cultural analysis
  • dementia care
  • dementia therapy
  • Diffusion tensor Imaging
  • digital business
  • disabled technology
  • drug analysis
  • e-readers
  • e-reading
  • entrepreneurship
  • fairgrounds
  • female comics
  • feminist theory
  • financial scams
  • flooding
  • forensic analysis
  • fruits and vegetables
  • gaming
  • gender studies
  • geophysics
  • girls and comics
  • gothic comics
  • governance of bodies
  • Greek Archaeology
  • healthy eating
  • hidden voices
  • influencers
  • Innovation
  • Kindle
  • learning innovation
  • legal high
  • Lesion analysis
  • magazines in the digital age
  • marine biologist
  • marine climate change
  • morality and video games
  • national centre for computer animation
  • NCCA
  • never let me go
  • NPS
  • omega-3 oils and depression
  • online bullying
  • organisational image and legitimacy
  • Oscars
  • overfishing
  • parody
  • parody and intellectual property
  • participatory research
  • postnatal depression
  • postnatal depression in men
  • protein intake in older adults
  • Pyramids
  • reading on kindle
  • remains of the day
  • reminiscence therapy
  • resorts
  • robot carers
  • Russian Archaeology
  • scamming
  • seaside
  • social identity
  • social media addiction
  • social media influencers
  • social work
  • sociology
  • solar panels
  • sport consumption
  • sport fandom
  • sports mega-events
  • stop and search
  • stress diagnosis
  • stress hormone
  • student mental health
  • student wellbeing
  • sugar reduction
  • sweet taste
  • tank corrosion
  • tank protection
  • technology in learning
  • technology in teaching
  • trolling
  • urban spaces
  • VFX
  • Vlochos

Debbie’s current research interests include the evaluation of events through the Framework for Assessing Major Events (F.A.M.E.), social impacts of events, urban regeneration opportunities from events, stakeholder management, and legacy planning.

Other activities include being part of the ESRC-funded Sports Tourism initiative (STORMING) to undertake research into Sports Tourism opportunities and challenges, and the FestiM project using social media to measure event reach.

More recent research has been into volunteer management and educational opportunities to be gained from mega events.

Debbie is the Lead Academic on Festival Maker Volunteer Programme in conjunction with BCP Council, and an advisor to the British Council around the Tokyo 2020 Olympic Games educational programmes.

Debbie has travelled extensively and given lectures and presentations in Europe as well as Australia, USA, South Africa, Vietnam, China and Japan.‚Äč She was also a torchbearer for the London 2012 Olympics.

Her media experience includes live interviews on radio and speaking about the impact of council-run events on BBC’s Sunday Politics show.