Business, Management & Marketing

Jeff Bray

Dr Jeff Bray

Associate Professor in Consumer Behaviour

Areas of expertise

Jeff’s passion and research area is retailing and consumer marketing. He is currently researching ethical considerations in consumer purchasing decisions. He also has an interest in the internationalisation of retailing, and general retail issues. His research has featured in numerous journals including the Journal of Business Ethics and Journal of Tourism Research and his work… Read more »

Milena Bobeva

Dr Milena Bobeva

Senior Principal Academic in Business

Areas of expertise

Milena started her career as an information systems analyst and designer and joined higher education as a researcher in business process innovation. A career as an academic-practitioner followed, with Milena an early adopter of technology-enhanced learning. She is also a key advocate of education innovation through cross-generational collaboration. Milena has contributed to articles in The… Read more »

David Alder

David Alder

Lecturer in New Media and Advertising

Areas of expertise

David lectures principally in the areas of creativity in advertising and the social context of advertising.  He has worked on a number of collaborative projects with both major and local advertising agencies, specialising in the field of cultural strategy. His interests are primarily focused on the area of the history of advertising – particularly the relationship between… Read more »

Ian Jones

Head of External Engagement

Areas of expertise

Ian leads Bournemouth University’s external engagement strategy, linking the university with practice. Ian’s main area of responsibility at BU is in helping to establish relationships with community and industry, encouraging them to engage with the university. As part of this he has spearheaded campaigns involving staff and students giving back to the local area via… Read more »