Becky is a lecturer in Consumer Culture and Behaviour. Broadly, her research interests centre on the ways in which consumption is integrated into everyday life (e.g. love, relationships, periods of transition). Her PhD was on the imagination in consumption and focused on how consumption, in various guises, fits into everyday imagining. She has also researched the use of digital devices in consumption practices and decision making.
Becky has presented her work at a variety of international conferences and published in peer-reviewed journals and books. Becky has also conducted consultancy projects for a variety of clients including ITV, Channel 4, JC Decaux and Booking.com in the areas of travel, advertising, luxury brands, and transmedia storytelling.