Chris’ research interests are in marketing and branding in the non-profit sector, particularly education.
He has published and spoken widely on aspects of higher education branding and is involved in ongoing
consultancy projects in the sector. He is currently researching brand orientation in the non-profit sector.
Prior to academia, he held senior marketing roles in the publishing and leisure sectors, as well as higher
education, where his interest in education branding first began. He has been interviewed about higher
education branding for the Times Higher Education and The Guardian, and commented on ‘superbrands’ in
the national press.