Chris Chapleo

Dr Chris Chapleo

Associate Professor, Marketing & Branding

Areas of expertise

  • 3D printing
  • 3D printing and intellectual property
  • amusements
  • ancient telescope
  • animation
  • anthropology
  • assistive technology
  • BAFTA Albert in Education partnership
  • Battle of Jutland
  • biological signs of stress
  • Bletchley Park
  • blockchain
  • blockchain and intellectual property
  • Booker prize
  • brain injury
  • British Archaeology
  • celestial alignment
  • climate change
  • climate change risk assessment
  • coastal erosion
  • comics
  • cortisol
  • cultural analysis
  • dementia care
  • dementia therapy
  • Diffusion tensor Imaging
  • digital business
  • disabled technology
  • drug analysis
  • e-readers
  • e-reading
  • entrepreneurship
  • fairgrounds
  • female comics
  • feminist theory
  • financial scams
  • First World War
  • flooding
  • forensic analysis
  • fruits and vegetables
  • gaming
  • gender studies
  • geophysics
  • girls and comics
  • gothic comics
  • governance of bodies
  • Greek Archaeology
  • healthy eating
  • hidden voices
  • historical diving
  • influencers
  • Innovation
  • intergovernmental panel on climate change
  • Kindle
  • learning innovation
  • legal high
  • Lesion analysis
  • magazines in the digital age
  • marine archaeology
  • marine biologist
  • marine climate change
  • marine geophysics
  • marine survey
  • maritime archaeology
  • Maritime history
  • morality and video games
  • multibeam echo sounders
  • national centre for computer animation
  • nautical archaeology
  • naval conflict
  • naval history
  • naval intelligence
  • NCCA
  • never let me go
  • NPS
  • omega-3 oils and depression
  • online bullying
  • organisational image and legitimacy
  • Oscars
  • overfishing
  • parody
  • parody and intellectual property
  • participatory research
  • postnatal depression
  • postnatal depression in men
  • protein intake in older adults
  • Pyramids
  • reading on kindle
  • remains of the day
  • reminiscence therapy
  • resorts
  • robot carers
  • Russian Archaeology
  • scamming
  • Scapa Flow
  • scuba diving
  • seaside
  • Second world war
  • shipwrecks
  • social identity
  • social media addiction
  • social media influencers
  • social work
  • sociology
  • solar panels
  • sport consumption
  • sport fandom
  • sports mega-events
  • stop and search
  • stress diagnosis
  • stress hormone
  • student mental health
  • student wellbeing
  • sugar reduction
  • sweet taste
  • tank corrosion
  • tank protection
  • technology in learning
  • technology in teaching
  • trolling
  • U-boat wars WW1 & WW2
  • urban spaces
  • VFX
  • Vlochos
  • World War 1
  • World War 2

Chris’ research interests are in marketing and branding in the non-profit sector, particularly education.
He has published and spoken widely on aspects of higher education branding and is involved in ongoing
consultancy projects in the sector. He is currently researching brand orientation in the non-profit sector.

Prior to academia, he held senior marketing roles in the publishing and leisure sectors, as well as higher
education, where his interest in education branding first began. He has been interviewed about higher
education branding for the Times Higher Education and The Guardian, and commented on ‘superbrands’ in
the national press.