Daniel’s primary research interests focus on social perception and identity dynamics as they apply to sport consumption and participation. Specifically, his research addresses: (1) The influence of group membership on consumer and participant behaviour. In particularly, he investigates how organisations can cultivate identities to enhance consumer and participant retention and experiences. (2) Social perceptions of organisational legitimacy with a specific emphasis on scrutiny of practices that inhibit or deter consumers and participants from consuming or participating in sport.
MEDIA EXPERIENCE/CONVERSATION
- McDonald, H., & Lock, D. (2017). Declining sport viewership shows why we should keep it on free TV. The Conversation. https://theconversation.com/declining-sport-viewership-shows-why-we-should-keep-it-on-free-tv-72357. This article has been read more than 160,000 times and, at the time of writing is the most viewed article written by a Bournemouth University on the Conversation.
- Lock, D. (2017). Business of sport. Radio interview with Share Radio, London, UK. https://audioboom.com/posts/5720129-business-of-sport-parisian-clubs-racing-92-and-stade-francais-announce-merger
- Kavanagh, E., Adams, A., & Lock, D. (2016). Football’s fight against homophobia might have reached a tipping point. The Conversation. https://theconversation.com/footballs-fight-against-homophobia-might-have-reached-a-tipping-point-67802. [Republished by the Independent: http://www.independent.co.uk/life-style/health-and-families/football-s-fight-against-homophobia-might-have-reached-a-tipping-point-a7390451.html]
- Lock, D. (2015). The cultish appeal of sports. Radio interview with the Australian Broadcasting Corporation, Gold Coast, Queensland.
5. Lock, D. (2008). New football in Australia. Radio interview with the Australian Broadcasting Corporation, National network.
TWITTER: @daniel__lock