Academics with expertise in social media in business

Elvira Bolat

Dr Elvira Bolat

Associate Professor in Digital Marketing

Areas of expertise

Elvira’s research covers the digital aspects of businesses and consumers. Research expertise and professional practice cover digital marketing – in particular, digital strategy, social media management and analytics, creative content management, influencing-followers relationships, and trust repair and transparency in various industries including online gambling and the gaming sector. Her gambling and trust repair related projects… Read more »