Keith’s research is focussed around sport and identity, health, and the spectator experience. He has examined issues around topics such as racism, national identity, masculinity, and the conflicts between country and culture. This research has provided him with a deep insight into both the sociology of sport and cultural identity more broadly, particularly through his… Read more »
Academics with expertise in sport
Dr Joanne Mayoh
Senior Lecturer in Sport, Physical Activity & Health
Areas of expertise
Joanne is predominantly interested in promoting the inclusion of marginalised groups within sport and physical activity contexts. Her recent work has focused on gender and women’s sporting experiences and she is also currently conducting research on physical activity during pregnancy. Joanne has written several pieces and blog posts about her work, including for The Conversation.
Ian Jones
Head of External Engagement
Areas of expertise
Ian leads Bournemouth University’s external engagement strategy, linking the university with practice. Ian’s main area of responsibility at BU is in helping to establish relationships with community and industry, encouraging them to engage with the university. As part of this he has spearheaded campaigns involving staff and students giving back to the local area via… Read more »