Centre for Fusion Learning Innovation and Excellence
Embedding excellence through fusion of education, research and professional practice
‘Share a Coke’: The influences of content marketing on brand loyalty, by Bao Ngo My final year research project “‘Share a Coke’: The influences of content marketing on Brand Loyalty” aims to enrich our knowledge of the roles of content marketing in shaping the brand image of companies to improve the customer loyalty. This research… Read more » about Co-creation report: ‘Share a Coke’
Social media ‘on the go’: An investigation into the generational gap a research project written by Harry Cutler-Smith, and co-authored with Dr Elvira Bolat. The project’s main aim was to explore the influence of mobile social media has on two different age groups, identify the differences and similarities and fill the gap within academic research…. Read more » about Co-creation report: Social media ‘on the go’
Third year adult nursing students were offered the opportunity to join the interview panels for the selection of candidates wishing to gain a place on the adult nursing programme at Bournemouth University. Ten volunteer students were recruited and attended a foundational training programme. Students committed to attending five interview sessions and joined an academic, a… Read more » about Co-creation report: 3rd Year Adult Student Nurses join the Adult Nursing Interview Panels
Bournemouth University Pre-Hospital and Emergency Care Conference 2016 (♯BUPECC2016) was the first of its kind and was held in Bournemouth House on the 18th June. A small committee, consisting of paramedic science students and programme lead Peter Phillips, planned the project. The concept was to hold an educational, student-led conference with the aim of bringing… Read more » about Co-creation report: BU Pre-Hospital and Emergency Care Conference 2016
Silver Clouds, Billy Kruger and Andy Warhol 1966. The Government grants for students from low-income backgrounds to help provide support with living costs while in higher education have been replaced by repayable student loans. Participation rates have been shown to vary according to whether or not a student received free school meals at the age of 15… Read more » about Widening Participation: reaching for hope and solidarity
As part of our Fair Access Research we’ve been doing some filming with SUBU. Our video clips will form part of a resource we are developing to help others find ways to build and sustain partnerships with Students’ Unions for widening participation. Working with Educational Technologist Chris O’Reilly we’ve been compiling useful resources and tips. We interviewed our new full-time officers – President, Daniel… Read more » about Partnerships of Widening Participation: Students’ Unions
Thank you to everyone who came to the Fair Access Research workshop, Visible Students/Invisible Needs on Monday 11th July. It was really powerful and humbling to hear from students about their experiences of university — the positive and the negative. Working with students and Students’ Unions is so important for those working to transform higher… Read more » about Working Together for Widening Participation
Dr Milena Bobeva and her team provide an update on a project titled “International students’ guide to assessment and feedback methods, procedures and practice”. The project which was supported by the CEL Fusion Investment Fund explores the experiences of international students with assessment and feedback procedures at Bournemouth University. The research team behind this project consists of students and… Read more » about International students’ guide to assessment and feedback methods, procedures and practice
Dr Nasiru Taura, Dr Elvira Bolat & Joseph Reddie provide update on a project sponsored by the CEL Fusion Investment Fund for the academic year 2015/2016: “Our project responds to repeated calls from experts to create a simulated virtual business failure experience – for teaching entrepreneurship and related courses. We achieved this, through collaboration between the Faculties of… Read more » about Failing forward – Virtual Simulation Game
This blog post reports on the progress of the CEL-Fusion Funded project Assessing Undergraduate Research Assistants’ Learning through Participatory Methods (AURAL). The Undergraduate Research Assistantship (URA) is an institutional programme run by BU’s Research and Knowledge Exchange Office (RKEO), which furnishes academics with the financial means to hire a part-time (spring cohort) or full-time (summer… Read more » about Assessing Undergraduate Research Assistants’ Learning through Participatory Methods
