The Technology Enhanced Learning Innovation and Design (TELID) Team have recently taken possession of a Pupil Invisible eye tracking system from Pupil Labs.
This system allows the user to be fully mobile while capturing how their eyes are responding to the visual stimulus in the environment around them.
The red circle indicates where the user is looking.
This information can be used for assessing and testing a wide variety of scenarios, such as:
- Website or document design.
- Advertising and marketing campaigns
- Consumer experience and product placement.
- Hazard perception while walking or driving.
If you would like to know more about this eye tracking system, or even try it yourself, contact your Faculty’s Learning Technologist.