The Technology Enhanced Learning Innovation and Design (TELID) Team have recently taken possession of a Pupil Invisible eye tracking system from Pupil Labs.
This consists of a pair of glasses with built in cameras and sensors which connects and records to a mobile phone.
This system allows the user to be fully mobile while capturing how their eyes are responding to the visual stimulus in the environment around them.
![Eye tracking display 1](https://microsites.bournemouth.ac.uk/flie/files/2020/02/Display_1-300x278.png)
![Eye tracking display 2](https://microsites.bournemouth.ac.uk/flie/files/2020/02/Display_2-300x209.png)
The red circle indicates where the user is looking.
This information can be used for assessing and testing a wide variety of scenarios, such as:
- Website or document design.
- Advertising and marketing campaigns
- Consumer experience and product placement.
- Hazard perception while walking or driving.
If you would like to know more about this eye tracking system, or even try it yourself, contact your Faculty’s Learning Technologist.