Academics with expertise in Fair trade

Jeff Bray

Dr Jeff Bray

Senior Lecturer in Marketing & Retail Management

Areas of expertise

Jeff’s passion and research area is retailing and consumer marketing. He is currently researching ethical considerations in consumer purchasing decisions. He also has an interest in the internationalisation of retailing, and general retail issues. His research has featured in numerous journals including the Journal of Business Ethics and Journal of Tourism Research and his work… Read more »