Jeff Bray

Dr Jeff Bray

Senior Lecturer in Marketing & Retail Management

Areas of expertise

  • 3D printing
  • 3D printing and intellectual property
  • amusements
  • anthropology
  • assistive technology
  • Battle of Jutland
  • biological signs of stress
  • biomedical engineering
  • Bletchley Park
  • blockchain
  • blockchain and intellectual property
  • brain injury
  • Brexit and emotion
  • British Archaeology
  • Cerebral Palsy football
  • climate change
  • clinical engineering
  • coastal erosion
  • comics
  • cortisol
  • cultural analysis
  • Cybersecurity
  • dementia
  • Design for Security
  • Diffusion tensor Imaging
  • disability football
  • disabled technology
  • drug analysis
  • e-readers
  • e-reading
  • emotional politics
  • fairgrounds
  • female comics
  • feminist theory
  • financial scams
  • First World War
  • flooding
  • forensic analysis
  • fruits and vegetables
  • functional electrical stimulation
  • gaming
  • gender
  • gender studies
  • geophysics
  • girls and comics
  • gothic comics
  • governance of bodies
  • Greek Archaeology
  • health and social care services
  • healthy eating
  • hidden voices
  • historical diving
  • influencers
  • Innovation
  • Kindle
  • learning innovation
  • legal high
  • Lesion analysis
  • liberal democracy
  • magazines in the digital age
  • marine archaeology
  • marine biologist
  • marine climate change
  • marine geophysics
  • marine survey
  • maritime archaeology
  • Maritime history
  • mental health
  • morality and video games
  • multibeam echo sounders
  • nautical archaeology
  • naval conflict
  • naval history
  • naval intelligence
  • NPS
  • Odstock Medical Ltd
  • older gay people
  • older people sexuality
  • omega-3 oils and depression
  • online bullying
  • organisational image and legitimacy
  • overfishing
  • Paralympic games
  • parody
  • parody and intellectual property
  • participating in care
  • participatory research
  • postnatal depression
  • postnatal depression in men
  • pressure sore prevention
  • protein intake in older adults
  • reading on kindle
  • rehabilitation after stroke
  • resorts
  • rural communities sexuality
  • Russian Archaeology
  • scamming
  • Scapa Flow
  • scuba diving
  • seaside
  • Second world war
  • shipwrecks
  • social identity
  • social media addiction
  • social media influencers
  • social work
  • sociology
  • solar panels
  • sport consumption
  • sport fandom
  • sports mega-events
  • stress diagnosis
  • stress hormone
  • student mental health
  • student wellbeing
  • sugar reduction
  • sweet taste
  • tank corrosion
  • tank protection
  • technology and dementia
  • technology in learning
  • technology in teaching
  • trolling
  • U-boat wars WW1 & WW2
  • urban spaces
  • User Experience and Security
  • Vlochos
  • World War 1
  • World War 2

Jeff’s passion and research area is retailing and consumer marketing. He is currently researching ethical
considerations in consumer purchasing decisions. He also has an interest in the internationalisation of
retailing, and general retail issues.
His research has featured in numerous journals including the Journal of Business Ethics and Journal of
Tourism Research and his work has been featured in the Daily Mail, The Independent, and the Bournemouth
Echo.

He has also appeared on a number of radio stations, including BBC Radio Solent talking about the
consumerism of Halloween, Black Friday, and the impact of counterfeit goods on the UK economy.