Academics with expertise in Word-of-mouth communication

Dr Fiona Cownie

Associate Professor in Marketing & Communications

Areas of expertise

Fiona‚Äôs expertise lies in bringing a relational exchange approach, increasingly adopted within the commercial and not-for-profit sectors, to enhance the student experience. Her teaching is within the areas of relationship marketing and word-of-mouth communication. Her teaching focusses on Relationship Marketing, and her institutional leadership embraces student research, sustainability and alumni relations working with academic and… Read more »