Academics with expertise in Psychology of surgeons and doctors

Professor Sine McDougall

Emeritus Professor of Psychology

Areas of expertise

Sine’s research focuses on how we understand, learn, and use icons and signs used on computer interfaces, traffic and public information signs. Her recent research explores the cognitive processing underpinning the visual appeal of interfaces, with the aim of explaining how consumer appeal develops over time and how this influences decision-making. Other projects are examining… Read more »