Academics with expertise in Peer behaviour and group dynamics

John McAlaney

Professor John McAlaney

Professor in Psychology

Areas of expertise

John’s research focuses on social psychological aspects of behaviour change, and how this is informed by group dynamics and perceptions of peer behaviour. He has been extensively involved in the development of the social norms approach in the UK, which aims to bring about positive change through challenging misconceptions and negative stereotypes. John is particularly… Read more »