Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research. 

Posted . Filed under News.

New METAVERSE paper coauthored by Professor Dimitrios Buhalis

Koohang, A, Nord, J, Ooi, K, Tan, G, Al-Emran, M, Aw, E, Baabdullah, A, Buhalis, D, Cham, T, Dennis, C, Dutot, V, Dwivedi, Y, Hughes, L, Mogaji, E., Pandey, N, Phau, I, Raman, R, Sharma, A, Sigala, M, Ueno, A and Wong, L (2023) 

Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research.
Journal of Computer Information Systems. ISSN 0887-4417 https://doi.org/10.1080/08874417.2023.2165197 

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

 

Professor Dimitrios Buhalis research on Metaverse

 

Metaverse innovation research agenda

Posted . Filed under Research.

Professor Dimitrios Buhalis has been developing research on Metaverse and has published a range of high-impact journal articles with colleagues around the world.

Buhalis, D., Leung, D., Lin, M., 2023, Metaverse as a Disruptive Technology Revolutionising, Tourism Management and Marketing, Tourism Management, Accepted – forthcoming https://www.academia.edu/94737378/

Buhalis, D., Lin, M., Leung, D., 2023, Metaverse as a driver for hospitality customer experience and value co-creation: implications for hotel and tourism management and marketing” International Journal of Contemporary Hospitality Management, Vol.35, https://doi.org/10.1108/IJCHM-05-2022-0631

Koohang, A, Nord, J, Ooi, K, Tan, G, Al-Emran, M, Aw, E, Baabdullah, A, Buhalis, D, Cham, T, Dennis, C, Dutot, V, Dwivedi, Y, Hughes, L, Mogaji, E., Pandey, N, Phau, I, Raman, R, Sharma, A, Sigala, M, Ueno, A and Wong, L (2023) Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research. Journal of Computer Information Systems. ISSN 0887-4417 https://www.academia.edu/94457087

Dwivedi, Y., Hughes, L., Wang, Y., Alalwan, A.A., Ahn, S., Balakrishnan, J., Barta, S., Belk, R., Buhalis, D., Dutot, V., Felix, R., Filieri, R., Flavián, C., Gustafsson, A., Hinsch, C., Hollensen, S., Jain, V., Kim, J., Krishen, A., Lartey, J., Pandey, N., Ribeiro-Navarrete, S., Raman, R., Rauschnabel, P., Sharma, A., Sigala, M., Veloutsou , C., Wirtz, J.,, 2023, How metaverse will change the future of marketing: Implications for Research and Practice, Psychology and Marketing,  http://doi.org/10.1002/mar.21767

Dwivedi, Y., Hughes, L., Baabdullah, A., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M, Dennehy, D., Metri, B., Buhalis, D., Cheung, C., Conboy, K, Doyle, R., Goyal, D.P, Gustafsson, A., Jebabli, I., Young-Gab Kim, Kim, J., Koos; S., Kreps, D., Kshetri, Kumar, V., Oui, K., Papagiannidis, S., Pappas, I., Polyviou, A., Park, S., Pandey, N., Queiroza, M., Raman, R., Rauschnabel, R., Shirish, A., Sigala, M., Spanaki, K., Wei-Han Tana, G., Tiwari, M., Viglia, G., Fosso Wamba, 2023, Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy  International Journal of Information Management, Vol.66, October 2022, 102542 https://doi.org/10.1016/j.ijinfomgt.2022.102542

Buhalis D., Karatay N. (2022) Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse. In: Stienmetz J.L., Ferrer-Rosell B., Massimo D. (eds) Information and Communication Technologies in Tourism 2022. ENTER 2022. Springer, Cham. pp. 16–27, https://doi.org/10.1007/978-3-030-94751-4_2

 

Professor Dimitrios Buhalis contributed to the EU Smart Tourism Podcast  LISTEN AT https://open.spotify.com/episode/7hgvIrhZOtxnSxZdXNmDrK  

Posted . Filed under Research.

Professor Dimitrios Buhalis contributed to the EU Smart Tourism Podcast

LISTEN AT https://open.spotify.com/episode/7hgvIrhZOtxnSxZdXNmDrK

In this third episode of the EU Smart Tourism Podcast, we explore the digital space in smart tourism and begin to ask: what drives this digital move, how does it find implementation and what does this mean for the future of European tourism?

Misa Labarile, Policy Officer at the European Commission, DG GROW discusses with past winners of the competition as well as cities within the EU Smart Tourism network about how digitalisation can enhance and drive innovation in the tourism industry.

Speakers:

Prof. Dimitrios Buhalis: expert on digitalisation and smart tourism at Bournemouth University, United Kingdom

Dejan Ristić: Project Manager at Ljubljana Tourism (Slovenia)

Jukka Punamaki: Senior Tourism Advisor, Helsinki (Finland)

Host: Misa Labarile, Policy Officer of the European Commission, DG GROW

 

Professor Dimitrios Buhalis contributes to the EU Smart Tourism Podcast LISTEN

Professor Dimitrios Buhalis contributes to the EU Smart Tourism Podcast LISTEN AT https://open.spotify.com/episode/7hgvIrhZOtxnSxZdXNmDrK In this third episode of the EU Smart Tourism Podcast, we explore the digital space in smart tourism and begin to ask: what drives this digital move, how does it find implementation and what does this mean for the future of European tourism? Misa Labarile, Policy Officer at the European Commission, DG GROW discusses with past winners of the competition as well as cities within the EU Smart Tourism network about how digitalisation can enhance and drive innovation in the tourism industry. Speakers: Prof. Dimitrios Buhalis: expert on digitalisation and smart tourism at Bournemouth University, United Kingdom Dejan Ristić: Project Manager at Ljubljana Tourism (Slovenia) Jukka Punamaki: Senior Tourism Advisor, Helsinki (Finland) Host: Misa Labarile, Policy Officer of the European Commission, DG GROW

Research in metaverse for value co-creation and technology-enhanced experience.

Posted . Filed under Research.

Research in metaverse for value co-creation and technology-enhanced experience.

 

Professor Dimitrios Buhalis latest research focuses on Metaverse and is published in two recent high ranking publications.

Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers and hospitality organizations facilitate the co-creation of transformational experiences and values. Research aims to explore the opportunities and challenges that Metaverse introduces as part of the customer experience and value co-creation process and the potential transform of customer experience and value co-creation. Further research is planned to exploit the full potential of metaverse in value co-creation and technology-enhanced experience.

 

Buhalis, D., Lin, M.S. and Leung, D. (2023), “Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing”, International Journal of Contemporary Hospitality Management, Vol.35,  https://doi.org/10.1108/IJCHM-05-2022-0631

Dwivedi,. Y., Hughes, L., Baabdullah, A., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M, Dennehy, D., Metri, B., Buhalis, D., Cheung, C., Conboy, K, Doyle, R., Goyal, D.P, Gustafsson, A., Jebabli, I., Young-Gab Kim, Kim, J., Koos; S., Kreps, D., Kshetri, Kumar, V., Oui, K., Papagiannidis, S., Pappas, I., Polyviou, A., Park, S., Pandey, N., Queiroza, M., Raman, R., Rauschnabel, R., Shirish, A., Sigala, M., Spanaki, K., Wei-Han Tana, G., Tiwari, M., Viglia, G., Fosso Wamba, 2023, Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy  International Journal of Information Management, Vol.66, October 2022, 102542,
https://doi.org/10.1016/j.ijinfomgt.2022.102542  

 

BU International Open Access Week – Open for Climate Justice – 24 to 30 October 2022

Posted . Filed under Events and Conferences, News.

Join us next week in celebrating the 2022 International Open Access Week at BU. Open Access Week 2022 is an opportunity to join together, take action, and raise awareness around how open can be a means for climate justice.

There will be a series of exciting communications and events happening across the week, so read on to find out more!

  • Daily blog posts on the Research Blog highlighting the different elements relating to open access at BU and why it matters!
  • An OA Daily Riddle competition will be launched on each day on the Research Blog; with a chance at winning a £20 Amazon voucher!
  • Featured articles by BU academics on the theme of climate justice
  • An online OA information session jointly organised by RDS and BURO on 24th October (Monday) at 2pm – Click here to join the session!
  • Available templates for BU staff to download and use as teaching template to highlight the International Open Access Week and what it means at BU

Open Access Week is an invaluable chance to connect the global momentum toward the open sharing of knowledge with the advancement of policy changes and the importance of social issues affecting people around the world. The event is celebrated by individuals, institutions and organizations around the world. So do join in to celebrate this important week and to make a difference!

The official hashtag of Open Access Week is #OAweek.

Dimitrios Buhalis Encyclopedia of Tourism Management and Marketing

Posted . Filed under Alumni News, Featured, News, Research.

The sweet moment that you receive the Encyclopedia of Tourism Management and Marketing

after 2 years of hard work editing the work of 1500 wonderful authors from around the world resulting

to a mega project of more than 1250 entries, 3528 pages, and more than 2 million words.

Buhalis, D., (ed), 2022, Encyclopedia of Tourism Management and Marketing, Edward Elgar Publishing, https://doi.org/10.4337/9781800377486

Order a copy for your library and recommend to your students

Professor Dimitrios Buhalis Encyclopedia of Tourism Management and Marketing

THANKS A MILLION to all our authors and colleagues at Edward Elgar for their contribution and support throughout

All authors have access to the Encyclopedia online – Edward Elgar will be sending a new code to all authors – if you have not received your please contact Karen Jones encyclopedia@e-elgar.co.uk

 

Free to read entries:

Dimitrios Buhalis Tourism management and marketing in transformation https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.tourism.management.marketing.xml

Dimitrios Buhalis & Chris Cooper – Tourism Management https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.tourism.management.xml

Donald Getz & Vassilios Ziakas – Event Tourism https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.event.tourism.xml
Ulrike Gretzel – Online Reputation Management https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.online.reputation.management.xml
Abraham Pizam & Maksim Godovykh – Brand Awareness https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.brand.awareness.xml

Bruce Prideaux & Anna Phelan – The Circular Economy https://www.elgaronline.com/view/book/9781800377486/b-9781800377486.the.circular.economy.xml

Professor Dimitrios Buhalis contributes to United Nations World Tourism Organisation Accessibility and Inclusive Tourism Development in Nature Areas – Compendium of Best Practices

Posted . Filed under News.

Just Published United Nations World Tourism Organisation
Accessibility and Inclusive Tourism Development in Nature Areas – Compendium of Best Practices
Professors Simon Darcy and Dimitrios Buhalis have concluded the Compendium.
You can download the document from
https://www.e-unwto.org/doi/epdf/10.18111/9789284422777

 NEW BOOK JUST OUT : Gamification for TourismEdited by: Feifei Xu, Dimitrios Buhalis

Posted . Filed under Research.

NEW BOOK JUST OUT : 

Gamification for Tourism

Edited by: Feifei Xu, Dimitrios Buhalis

 

Summary This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

 

Request an inspection copy  Price: £39.95 Add to basket (GBP)  | Price: $59.95 Add to basket (USD)  | Price: €54.95 Add to basket (EUR)

Individuals can get 50% discount if ordering direct before 31 May 2021 https://www.channelviewpublications.co.uk/page/detail/Gamification-for-Tourism/?k=9781845418229

 

Related Formats: Hardback, Ebook(PDF), Ebook(EPUB)

ISBN: 9781845418229

Publisher: Channel View Publications

Number of pages: 312

Dimensions: 234mm x 156mm

Published: 14th May 2021

 

Review

Author Biography

Contents

Readership

Book Preview

 

Chapter 1. Feifei Xu & Dimitrios Buhalis: Gamification in Tourism: The Cutting-Edge Trend in Tourism

Part 1: Gamification Theories

Chapter 2. Demos Parapanos & Eleni Michopoulou: Gamification, Game Mechanics, Game Thinking and Players’ Profile and Life Cycle

Chapter 3. Russell B. Williams: Understanding Games and Gamified Experiences: The MAPS-AIM Model

Chapter 4. Ye (Sandy) Shen & Marion Joppe: Gamification: Practices, Benefits and Challenges

Part 2: Gamification Application and Case Studies

Chapter 5. Zuhal Cilingir Uk & Yaşar Gultekin: Gamification Applications in Hospitality and Airline Industries: A Unified Gamification Model

Chapter 6. Marianna Sigala & Elin Nilsson: Innovating the Restaurant Industry: The Gamification of Business Models and Customer Experiences

Chapter 7. Feifei Xu and Shaojin Li: Gaming and Branding: A Case Study of the Austria Adventure Game

Chapter 8. Luiz Pinto Machado: Gamification and Geocaching for Tourism Destinations: Marketing Madeira, Portugal

Chapter 9. Pablo Garrido-Pintado: Advergaming in Tourism: Spanish Cases

Chapter 10. Russell B. Williams: Pokémon GO: Serious Leisure and Game-Playing Tourists

Chapter 11. Sara MacBride-Stewart, Clare Parsons and Ilona Carati: Playfulness and Game Play: Using Geocaching to Engage Young People’s Well-being in a National Park

Chapter 12. Evrim Çeltek: Gamification: Augmented Reality, Virtual Reality and Tourism Marketing Applications

Chapter 13. Feifei Xu & Dimitrios Buhalis: Conclusion

 

Reignite Cyprus Tourism: Meet In Cyprus

Posted . Filed under News.

Reignite Cyprus Tourism: Meet In Cyprus
MICE Industry developments: Meetings, Incentives, Conferences, Exhibitions
Panel discussion in #Cyprus #tourism #MICE #marketing
Deputy Minister of Tourism Savvas Perdios
Panos Podimatas CEO of Podimatas Group
Professor Dimitrios Buhalis Bournemouth University International Centre of Tourism and Hospitality Research

REIGNITE LONDON – London Calling: Sharing is Caring! rebuilding life, communities and economy through Hospitality and Tourism and the Central London Alliance

Posted . Filed under Guest speakers, Research.

REIGNITE LONDON – London Calling: Sharing is Caring! rebuilding life, communities and economy through Hospitality and Tourism and the Central London Alliance
JOIN US Tuesday 20th April 15:00:-17:00
The meeting will be broadcasted LIVE on Facebook

https://www.facebook.com/BUTourismHospitality and will be recorded on YouTube.
Organised by:
Bournemouth University International Centre for Tourism and Hospitality Research
Central London Alliance
PATA UK Bournemouth University Student Chapter
Chaired: Professors Dimitrios Buhalis and Adele Ladkin
Keynote: Tony Matharu, Integrity International Group and Central London Alliance
Panel:
Daniela Wagner, Travel Weekly Group and PATA EMEA
Robert Paterson, CEO, Best Western Hotels
CENTRAL LONDON ALLIANCE is a collection of London businesses large and small, communities, charities,
associations and authorities who are pooling their resources and considerable influence to push
for a faster and more sustainable recovery of the capital city.