Last week some of the festIM team attended IFEA Europe’s Annual Conference in Nice, the festIM dissertation students had the opportunity to hear inspiring talks from practitioners, academics and network with industry peers and colleagues. Our students were also lucky enough to attended a two day Pre-Conference Masterclass at Ipag Buiness School, Nice where they… Read more »
Festival Impact Monitor
The Festival Impact Monitor is a Fusion supported project that is intended to develop the following: 1) An approach to evaluating the impact of events using data from social media. 2) Reusable Learning Objects that can guide future researchers seeking to apply social media data. 3) Individuals with experience in conducting research with social media… Read more »
Nicole Ferdinand and Dr. Katherine King of the Events and Leisure Group in the School of Tourism were invited to attend the third annual meeting of the European Tourism Futures Institute (ETFI), which was held at the European Parliament in Brussels on September 16th-17th 2013. Among the items raised at the meeting was the Festival… Read more »
The Festival Impact Monitor project seeks develop an event evaluation approach to overcome the limitations of existing qualitative (external validity) and quantitative (internal validity) methods.