Television brands

Report on a student led co-creation project: An exploration into whether the content is king in driving user engagement in the context of television brands

Ellie Harrison reports on her co-creation project ‘Be on topic, be on brand, be on time: Exploring whether the content is king in driving user engagement in the context of television brands’ with  Elvira Bolat as her academic partner: When you think of a dissertation, the first thing that comes to mind is “how am I… Read more »