Dr Samreen Ashraf is a Principal Academic in Marketing in the department of Marketing, Strategy and Innovation at Bournemouth University Business School.
Samreen is the first Pakistani to win Jane K. Fanyo Award from the Academy of Marketing Science for best research paper. She is a Senior Fellow of Higher Education Academy of UK and was invited to be on the Judging Panel for renowned American Stevie Awards for Women in Business. Samreen has also been featured on SAGE Publishers researchers interview series.
Samreen has been on the guest editorial panel of Journal of Financial Services Marketing, and has presented her research at various national and international conferences and as a guest speaker on various occasions.
Her previous media experience includes TV interviews, after winning Jane K Fenyo award, which was published by various media outlets.