co-creation

New Publication: Social layers of customer-to-customer value co-creation

Proud to announce that a new publication from our eTourismLab member Dimitrios Buhalis, Miguel Moital and Ivana Rihova in collaboration with Mary Beth Gouthro (Bournenmouth University) is now out and could download through: http://www.academia.edu/attachments/32108205/download_file   Abstract Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights… Read more »

Content, context, co-creation and other eTourism predictions for the next 20 years

This article by Prof. Dimitrios Buhalis, Director eTourismLab appeared on Tnooz.com Predicting technology is a thankless task, as it changes dramatically. It becomes more complex when trying to apply it to the tourism and travel industry; an industry that is extremely volatile, fragmented and dynamic. Nevertheless at the eTourism Lab of Bournemouth University, the team… Read more »

Technology Enhanced Tourist Experiences: a holistic exploration of how technology can enhance tourist experiences

Technology Enhanced Tourist Experiences  Barbara Neuhofer and Dimitrios Buhalis The notion of consumers increasingly striving for experiences constitutes an important concept for the tourism industry. The strategic staging of experiences in the experience economy has become crucial for companies as products have become commodified and competitive advantage can only obtained by providing customers with unique… Read more »