PhD Researcher, Barbara Neuhofer has just returned from presenting at the CAUTHE Conference 2013 in Christchurch, New Zealand. Barbara presented her paper that she co-authored with Professor Dimitrios Buhalis and Professor Adele Ladkin, titled “Experiences, Co-creation and Technology: A conceptual approach to enhance tourism experiences” at the conference. Back in November, Barbara was awarded… Read more »
tourism experiences
Technology Enhanced Tourist Experiences: a holistic exploration of how technology can enhance tourist experiences
Technology Enhanced Tourist Experiences Barbara Neuhofer and Dimitrios Buhalis The notion of consumers increasingly striving for experiences constitutes an important concept for the tourism industry. The strategic staging of experiences in the experience economy has become crucial for companies as products have become commodified and competitive advantage can only obtained by providing customers with unique… Read more »