The 13th Annual Postgraduate Research Conference, hosted by the Doctoral College.
Taalia Nadeem (PhD, BUBS) with this poster entitled: Understanding the social representation of uncrewed aerial vehicles (UAVs): how public and stakeholder views empower or constrain pathways to adoption.
Click the poster below to enlarge.
![](https://blogs.bournemouth.ac.uk/research/files/2021/11/Taalia-Nadeem-211x300.png)
UAVs now support various purposes including within healthcare logistics. There are benefits of using UAVs, but their capabilities are challenged by the public. A solid understanding of public acceptance of UAVs is important to develop appropriate regulatory strategies therefore, the following research questions arise: What is the influence of mass media on UAV perception? What attributes and perceived risks of UAVs influence adoption? How do personal attributes affect views of UAVs? A mixed method approach is proposed including a phase of qualitative research to understand concerns and identify segments according to attitudes, behaviours, or values. This will be followed by a large-scale questionnaire. Studies demonstrate that mainstream media is the main source of information about UAVs, but due to lack of knowledge, the public is unable to make a more informed opinion, and this calls for a deeper understanding of people’s knowledge of UAVs.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.