How augmented reality affects the brain

This is an introduction and link to an article on the Zappar blog.

Key neurological insights from Mindshare UK’s groundbreaking report, ‘Layered

Over the past few months, Neuro-Insight has been working in partnership with Mindshare UK and Zappar on ‘Layered’ – a first-of-its-kind study into the consumer, neurological and brand impact of augmented reality.

Until now, there has been little research carried out to understand the neurological effects of augmented reality (AR) and the ways in which the brain responds to various AR tasks and experiences. With ‘Layered’, we wanted to bridge this gap, unearthing AR’s true value – not just as a marketing and communications channel, but also an everyday utility that has the potential to transform the world around us, making it more rich, meaningful and engaging.

To read the Blog article: Click Here

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