PGCert student – new book! Dr Firend Al Rasch

Congratulations to PGcerter Firend

BU Researcher Dr Firend Al Rasch has released a book: Asian Case Studies- Lessons from Malaysian Industries

BU’s Dr Firend Al Rasch has recently published a book around his research into Asian industry and their significance to the world of trade and commerce. The book ‘Lessons from Malaysian Industries’ is one of a series of Asian case studies and explains how these industries can stay relevant among other key players in the Asian market.This section of the series explores Malaysia which is relatively small in comparison to its other Asian-Pacific neighbours, such as India and China. In 2010, the country set a target to become a high-income nation by 2020. Dr Rasch analysed a number of Malaysian companies from a number of industries, including palm oil, electrical, electronics, business services, oil and gas etc. He discusses how Malaysia is at a disadvantage as it’s unable to compete with its larger neighbours, nor is it able to grow to the high-end market value of Singapore.

In the wake of the Transatlantic Trade and Investment Partnership (TTIP) the economic landscape is becoming ever more competitive and has the potential to force many businesses to become non-existent.  The study recognises how Malaysia needs to identify its strongest market niche and use this to maximise its income in order to remain relevant in the global market.

The book has used research methods that enable the reader to understand the reasoning of how Malaysian companies build their company structure and how they discuss moving forward. For example, Dr Rasch, has examined case studies such as VADS Berhad, a fully integrated Connectivity/ICT/BPO Solutions Provider which represents the issues a typical Malaysian company faces.

As well as this, the book has analysed financial data, to present the importance of financial structure. He has also looked at a breakdown of the company’s marketing strategies, to understand how they sell themselves. The methods of data collection of real companies, give the reader real-life perspective of how companies run and how the industry can survive in such a diverse and important trade region.

To get yourself a copy of the book head over to Amazon

If you’d like to ask Dr Rasch anything, then get in touch.

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