In the wake of the Transatlantic Trade and Investment Partnership (TTIP) the economic landscape is becoming ever more competitive and has the potential to force many businesses to become non-existent.  The study recognises how Malaysia needs to identify its strongest market niche and use this to maximise its income in order to remain relevant in the global market.

The book has used research methods that enable the reader to understand the reasoning of how Malaysian companies build their company structure and how they discuss moving forward. For example, Dr Rasch, has examined case studies such as VADS Berhad, a fully integrated Connectivity/ICT/BPO Solutions Provider which represents the issues a typical Malaysian company faces.

As well as this, the book has analysed financial data, to present the importance of financial structure. He has also looked at a breakdown of the company’s marketing strategies, to understand how they sell themselves. The methods of data collection of real companies, give the reader real-life perspective of how companies run and how the industry can survive in such a diverse and important trade region.

To get yourself a copy of the book head over to Amazon

If you’d like to ask Dr Rasch anything, then get in touch.