co-creation in tourism

New paper on customer-to-customer co-creation practices in tourism

Enjoy free access to a new paper on Customer-to-customer co-creation practices in tourism: lessons from Customer-Dominant logic in Tourism Management. Rihova, I., Buhalis, D., Gouthro, M., Moital, M., 2018 Customer-to-customer co-creation practices in tourism: lessons from Customer-Dominant logic, Tourism Management, Vol. 67, pp.362-375 Other recent publications in eTourism, Smart tourism, value co-creation and other topic:… Read more »