Contributors:
- Dan Wang
- Daniel Fesenmaier
- Dimitrios Buhalis
- Rob Law
- Lis Tussyadiah
- Phil Xiang
- Ulrike Gretzel
- Bing Pan
Important dates:
Course Start Date: 7 March 2017, 01:00 UTC
Verification Upgrade Deadline: 29 March 2017, 23:59
Course End Date: 31 May 2017, 23:59 (Course content will be archived after this date)
Certificate Generation Date: Early June 2017
Course Outline
| Week | Topic | Content Release Date (UTC Time Zone) |
Graded Items and Due Date (UTC Time Zone) |
|---|---|---|---|
| Week 1 | An Introduction to IT in Hospitality & Tourism Industry
Develop a holistic view of the various knowledge and theories of ICT and innovation applicable to the hospitality and tourism industry. |
7 March 2017
01:00 |
|
| Week 2 | Information Technology Adoption & Applications
Introduce the theoretical perspectives on technology adoption and innovation diffusion. |
14 March 2017
01:00 |
|
| Week 3 | Value Creation Through IT and Innovation
Discuss the IT-based value creation in hospitality and tourism organizations. |
21 March 2017
01:00 |
|
| Week 3 | 1st Live Session (60 minutes) | 22 March 2017 or 28 March 2017(Exact time to be confirmed) |
—– |
| Week 4 | Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application. |
28 March 2017
01:00 |
|
| Week 5 | Business Analytics For Data-based Decision Making in Hospitality and Tourism Organizations
Introduce the concept of data-based decision making and the principles and tools for business analytics. Discuss data sources and big data applications for decisions in hospitality & tourism organizations. |
4 April 2017
01:00 |
|
| Week 6 | Technology Development And The Future of Hospitality and Tourism Organizations
Discuss destination competitiveness based on IT strategy |
11 April 2017
01:00 |
|
| Week 6 | 2nd Live Session (60 minutes) | 11 April 2017
11:00 |
—– |