MOOC in Hospitality and Tourism Technology and Innovation

Contributors:

  • Dan Wang
  • Daniel Fesenmaier
  • Dimitrios Buhalis
  • Rob Law
  • Lis Tussyadiah
  • Phil Xiang
  • Ulrike Gretzel
  • Bing Pan

Important dates:
Course Start Date: 7 March 2017, 01:00 UTC

Verification Upgrade Deadline: 29 March 2017, 23:59

Course End Date: 31 May 2017, 23:59 (Course content will be archived after this date)

Certificate Generation Date: Early June 2017

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Course Outline

Week Topic Content Release Date
(UTC Time Zone)
Graded Items and Due Date (UTC Time Zone)
Week 1 An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the various knowledge and theories of ICT and innovation applicable to the hospitality and tourism industry.

7 March 2017

01:00

  • Knowledge Check
Week 2 Information Technology Adoption & Applications

Introduce the theoretical perspectives on technology adoption and innovation diffusion.

14 March 2017

01:00

  • Knowledge Check
Week 3 Value Creation Through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.

21 March 2017

01:00

  • Knowledge Check
Week 3 1st Live Session (60 minutes) 22 March 2017 or
28 March 2017(Exact time to be confirmed)
—–
Week 4 Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

28 March 2017

01:00

  • Knowledge Check
  • Midterm Test
    Question Release Date:
    30 March 2017, 00:00
    Submission Due Date: 31 March 2017,  23:59
    Peer Grading Due: 7 April 2017, 23:59 (For Audit Learners only)
Week 5 Business Analytics For Data-based Decision Making in Hospitality and Tourism Organizations

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.

4 April 2017

01:00

  • Knowledge Check
  • Individual Presentation Assignment
    Submission Due Date: 10 April 2017, 23:59
    Peer Grading Due:17 April 2017, 23:59 (For Audit Learners only)
Week 6 Technology Development And The Future of Hospitality and Tourism Organizations

Discuss destination competitiveness based on IT strategy

11 April 2017

01:00

  • Knowledge Check
  • Final Exam
    Question Release Date:
    24 April 2017, 00:00
    Submission Due date: 25 April 2017, 23:59
    Peer Grading Due:2 May 2017, 23:59 (For Audit Learners only)
Week 6 2nd Live Session (60 minutes) 11 April 2017

11:00

—–

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