SMART TOURISM workshop at Festival of Learning Bournemouth University/ IFITTtalk@Bournemouth


Bournemouth University eTourism Lab, Bournemouth Tourism and IFITT invite you to the Smart Tourism workshop at Festival of Learning Bournemouth University

14 July 2015

Lees Lecture Theatre
Bournemouth University School of Tourism

Smart Tourism workshop puts in agenda the main trends and challenges of smart tourism as well as discussion of research result on Smart Tourism conducted by eTourism Lab.

The workshop will be chaired by Professor Dimitrios Buhalis (Bournemouth University) and Jon Weaver (Bournemouth Tourism)

Smartness takes advantage of technology to process data in real time to produce services and products which are of value for all involved. Smart Tourism Destinations successfully implement smartness to improve the competitiveness of their destination and enhance the social, economic and environmental prosperity. Through using technology to ensure people are interconnected, processes can be designed to generate value to all stakeholders involved. This interactive workshop will discuss the principles of smartness and how they can be applied in a real life context.

The workshop is co-organised with Bournemouth Tourism and IFITT. It will bring together academic research and professional practice to explore how smart tourism will enable tourism destinations to take advantage of the emergent technologies.

Some of the issues that will be discussed are based on the following concepts.


Chairs: Professor Dimitrios Buhalis  (Bournemouth University) and Jon Weaver (Bournemouth Tourism)

© indicates confirmed panelist

12:30 -13:00  Registration and arrival – networking

13:00 – 13:15  Welcome and introductions
Professor John Vinney : Welcome to Bournemouth University
Professor Dimitrios Buhalis and Jon Weaver (Bournemouth Tourism) : Welcome to the day

13:15-13:45 KEYNOTE:
© Cedric Chambaz (Microsoft) Intelligent platforms and shifting search paradigms

13:45 -15:30 Smart Tourism – THEORETICAL CONCEPTS cutting edge developments and global best practice
© Professor Dimitrios Buhalis : Smartness, agility, innovation, cocreation in tourism
© Professor Janet Dickinson : The internet of Things
© Kim Boes : Smart Tourism frameworks
© Dr Nigel Williams Community crosstalk- real time twitter conversations
© Dr Philip Alford : Entrepreneurial SMEs: Achieving agility through smarter, data-driven marketing
© Dr Barbara Neuhofer : Smart tourism and cocreation of experiences

15:30 -16:00 Tea and cake networking – sponsored by Bournemouth Tourism

16:00-16:30 KEYNOTE:
© Antonio Lopez De Avila (SEGITTUR-Spain): Smart tourism destinations – Making Spain a smart destination

16:30-18:30 Smart Tourism – PRACTICE IMPLICATIONS for tourism destinations and Bournemouth

© Jon Weaver (Bournemouth Tourism) : Bournemouth as a smart destination
© Jamie Sergeant (Crowd) : Digital platforms for destinations around the world
© Justin Reid (Tripadvisor) : Harnessing the power of the public
© Anthony Climpson (New Forest Destination Partnership) : Smarting the small business
© Sara Uzzell (Chair Bournemouth Tourism Marketing Group): Stakeholders approach to smartness
© Richard Veal (New Mind) : Destination Management Systems and Interoperability
© David Ford (Chairman Silicon South) : Interconnecting Bournemouth
© Cristina Blaj (eRevMax): Smart Hospitality Data and Revenue Management
© Adam Smith (DUETTO) : Revenue Strategies, Profitability and Economic Impacts
© Adam Troman (Fusion WiFi): Connecting Bournemouth and creating infostructure
© Giovanni Landi (ETT): Augmented Reality in Tourism and Cultural Heritage

18:30-20:00 Networking and socialising – sponsored by

Event will be FREE of charge but with prior reservation on




14 July 2015

School of Tourism, Bournemouth University
Fern Barrow, Talbot Campus, Poole, Dorset, BH12 5BB

Smart Tourism workshop will be FREE of charge but with prior reservation on Bournemouth University Festival of Learning web site 

Smart Tourism Bournemouth University eTourism Lab

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