ESRC Festival of Social Science 2013. Social Media: ‘Make or Break Your Reputation’


On Friday November 8th, 2013, as part of ESRC Festival of Social Science 2013, Bournemouth University eTourismLab will host an interactive seminar titled Social Media: “Make or Break Your Reputation”. By inviting students and professionals from tourism, hospitality, marketing and technology field, this event will promote social science by exploring how using a social science approach can help unpack the impacts of social media in tourism. It will emphasize the need to examine evidence, think critically and change practice as a result. The topic is of particular value to the target audience given that Bournemouth and the area around depend on tourism as a major economic activity. It will also facilitate participation from professionals who are in urgent need to manage their reputation on social media.

During this event, the discussion will focus on monitoring online conversations about brands and executing online strategies to manage the online reputation of organizations. It will include short presentations from research results undertaken at Bournemouth University. An open discussion will be encouraged between researchers and professionals. This event has been chosen as there is a growing research agenda on the impact of social media on organisational reputation for tourism destinations and organisations. Thus researchers recognise the need to engage researchers, marketing and tourism industry professionals in discussion.



Arrival, and Registration  ALLSEBROOK LECTURE THEATRE


Welcome and Setting the scene 

© Dr Keith Wilkes Dean School of Tourism

© Professor Dimitrios Buhalis (Bournemouth University)

Inspiring Short Presentations: Social Media and online reputation 

© Dr Scott Mccabe (Nottingham University): Social media and new marketing

© Dr Philip Alford (Bournemouth University): Coaching 60 Bournemouth business on social media – the Digital Destinations project

© Rowena Revill (Dorset Creative) : Social media best practice in Dorset

© Dr Anastasia Mariussen Associate Professor Oslo School of Management: Affiliate Marketing and Social Media
© Dr Brigitte Stangl (University of Surrey) Innovation, User-based Design and Social Media
© Daria Kakoian (Bournemouth University): Social Media across cultures and the Russian Market
© Dr Eleni Michopoulou (Derby University): Disability, Accessibility markets and social media
© Alessandro Inversini (Bournemouth University): Online Reputation and competitiveness
© Vicky Loi (Bournemouth University): Social media and brand personality
© Nicolas Gregory (Bournemouth University): Social Media in real time
© Dr Nigel Williams  (Bournemouth University): Twitter network analysis and social engagement
© Dr Matthew Frew (Bournemouth University) future technologies, city brandscaping and identity
© Alex Moss (National Coastal Tourism Academy Bournemouth): Networking for competitiveness   


Interactive Live Social Networking Lunch:

Musical Tables and experience exhange 



Industry Panel Discussion and Interactive Audience :

Chaired by Professor Dimitrios Buhalis (Bournemouth University)

Sharing experience – Make our tourism reputation : Anything social you wanted to know but you were scared to ask

Confirmed Industry / Practitioners panel

© Jon Weaver Bournemouth Tourism

© Richard Teideman London Creative

© Ben Dames National Trust

© Andy Martin Bournemouthecho

© Rosie Akenhead  Yelp UK

© Olivia O’Sullivan The Green House Hotel

© Miles Howard The Langtry Manor Hotel

© Emily Goodyer Marriott Hotel Bournemouth

© Sam Sutton New Forest Activities

© Hannah Caines West Beach

© Hotel Terravina


Concluding Remarks and future developments

Professor Dimitrios Buhalis Bournemouth University


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