Augmented Reality in Tourism: 10 Best Practices

The Digital Tourism Think Tank focuses on best practice by providing a programme of best practice reports and case studies based on SE1 Media’s own research and knowledge resources. See:


The latest report featured Prof Dimitrios Buhalis and Zornitza Yovcheva from the BU eTourismLab about Augmented Reality in Tourism.

With the release of powerful smartphone devices, and more recently Google’s project Glass, Augmented Reality (AR) quickly became the new buzz word. The technology allows combining seamlessly physical world and virtual information, but is still widely under-utilised in the field of Tourism. This report presents 10 highly innovative AR experiences that showcase the potential of the technology to revolutionise the way we experience new destinations and services within the industry.

This report looks at the following best practices:

  1. An Enhanced Booking Experience
  2. Museum Interactivity
  3. AR Browsers in the Destination
  4. Responsive Experience Through Gaming
  5. Services in the Restaurant
  6. Re-living Historic Life and Events
  7. The Hotel Experience
  8. Transportation
  9. Accessibility and Translation
  10. Participative Destination Management


Access the full report here: DOWNLOAD REPORT

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