Thursday 19 March, from 6 pm in EB306
The talk will consider the problem of identifying the average consumer in EU trade mark law. It will suggest that his or her position in case law relating to both distinctiveness and confusion is increasingly uncertain and that explanations for this uncertainty might lie in changes to economic orthodoxy, retailing strategies and the expansion of the EU itself. It will then consider whether the concept of the average consumer might be replaced by a more evidence based approach to assessing distinctiveness and confusion.
Jennifer Davis is Newton Trust Lecturer in Intellectual Property at the University of Cambridge, where she is also Fellow of Wolfson College and Member of the Centre for Intellectual Property and Information Law (CIPIL).
>> The event is free and open, but places are limited. Please email Mandy Lynch if you wish to attend.