New paper published : Yao, B., Qiu, R., Fan, D., Liu, A. and Buhalis, D. (2019), “Standing out from the crowd – an exploration of signal attributes of Airbnb listings“, International Journal of Contemporary Hospitality Management, Vol. 32. https://doi.org/10.1108/IJCHM-02-2019-0106
Airbnb signal attributes and competitiveness
Due to product diversity, traditional quality signals in the hotel industry such as star ratings and brand affiliation do not work well in the accommodation booking process on the sharing economy platform. From a suppliers’ perspective, this study aims to apply the signaling theory to the booking of Airbnb listings and explore the influence of quality signals on the odds of an Airbnb listing being booked. A binomial logistic model is used to describe the influences of different attributes on the market demand. Because of the large sample size, sequential Bayesian updating method is utilized in hospitality and tourism field for the first attempt. Results show that, in addition to host-specific information such as “Superhost” and identity verification, attributes including price, extra charges, region competitiveness and house rules are all effective signals in Airbnb. The signaling impact is more effective for the listings without any review comments. This study contributes to the literature by incorporating the signaling theory in the analysis of booking probability of Airbnb accommodation. The research findings are valuable to hosts in improving their booking rates and revenue. In addition, government and industrial management organizations can have more efficient strategy and policy planning.
New paper published: Rihova, I., Moital, M., Buhalis, D. and Gouthro, M. (2019), “Practice-based segmentation: taxonomy of Customer to Customer (C2C) co-creation practice segments“, International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-01-2018-0096
This paper aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Data comprising various aspects of customer-to-customer (C2C) co-creation practices of festival visitors were collected across five UK-based festivals, using participant observation and semi-structured interviews with naturally occurring social units (individuals, couples and groups). Data were analysed using a qualitative thematic analysis procedure within QSR NVivo 10. Private, sociable, tribal and communing practice segments are identified and profiled, using the interplay of specific subject- and situation-specific practice elements to highlight the “minimum” conditions for each C2C co-creation practice. Unlike traditional segments, practice segment membership is shown to be fluid and overlapping, with fragmented consumers moving across different practice segments throughout their festival experience according to what makes most sense at a given time. Although practice-based segmentation is studied in the relatively limited context of C2C co-creation practices at festivals, the paper illustrates how this approach could be operationalised in the initial qualitative stages of segmentation research. By identifying how the interplay of subject- and situation-specific practice elements affects performance of practices, managers can facilitate relevant practice-based segments, leading to more sustainable business. The paper contributes to segmentation literature by empirically demonstrating the feasibility of practice-based segments and by evaluating the use of practice-based segmentation on a strategic, procedural and operational level. Possible methodological solutions for future research are offered.
NEW ARTICLE – download for FREE :
Peters, M., Kallmuenzer, A.; Buhalis, D., 2019, Host-Guest Value Co-Creation in Hospitality Family Firms,
Current Issues in Tourism, Vol.22(16) pp. 2014-2033
#cocreation #value#sme #entrepreneurship #hospitality #family #marketing
The hospitality industry is dominated by small- and medium-sized enterprises (SMEs).They are often led by entrepreneurs who face the challenge of simultaneously managing business decisions and their own wellbeing. The competitiveness of tourism destinations often depends on these entrepreneurs and therefore understanding their motivations and work patterns is critical. Research on individual wellbeing increasingly builds on the concept of quality of life (QoL). Hospitality and tourism literature so far predominantly focused on investigating QoL for tourists and residents, rather than for entrepreneurs’ QoL, even tho
Peters, M., Kallmuenzer, A.; Buhalis, D., 2019, Host-Guest Value Co-Creation in Hospitality Family Firms, Current Issues in Tourism, Vol.22(16) pp. 2014-2033 https://doi.org/10.1080/13683500.2018.1437122
ugh being key stakeholders in the hospitality industry. Therefore, this study explores the factors influencing hospitality entrepreneurs’ quality of life (“HE-QoL”) and how these relate to business growth. Results of a 380 hospitality entrepreneurs’ survey identify six distinct factors of HE-QoL. Two groups of HE-QoL are identified with significant differences in fitness level activity, entrepreneurial competencies and business growth. Findings lead to recommendations to reduce stress to improve HE-QoL, and to develop entrepreneurial competencies, which help to cope with entrepreneurial challenges. Tourism destinations and politics can support hospitality entrepreneurs in these actions by creating conditions that foster social exchange in regional communities and trust in political and economic stability.
Dr. Daisy Fan received “Best Paper of the Year 2019 for Journal of Hospitality & Tourism Research (JHTR)”
Congratulations to Dr. Daisy Fan together with all the other co-authors who has received the “2019 Outstanding JHTR Best Paper of the Year” in the Awards Banquet, 26 July 2019 at the ICHRIE summer conference, New Orleans, Louisiana, USA. The JHTR Editorial Review Board considered all of the papers published in 2018 and the paper entitled “Analyzing the Economic Sustainability of Tourism Development: Evidence from Hong Kong” was voted the very best of the best.
Qiu, H., Fan, D. X. F., Lyu, J., Lin, P. M. C., & Jenkins, C. L. (2019). Analyzing the Economic Sustainability of Tourism Development: Evidence from Hong Kong. Journal of Hospitality & Tourism Research, 43(2), 226–248. https://doi.org/10.1177/1096348018777046
Fan, D., Buhalis, D., Lin, B., 2019, A tourist typology of online and face-to-face social contact: Destination immersion and tourism encapsulation/decapsulation, Annals of Tourism, Vol.78, https://doi.org/10.1016/j.annals.2019.102757
Download from https://authors.elsevier.com/a/1ZQH0aZ3ER7eS
Face-to-face social contact
Professor Dimitrios Buhalis addressed the World Tourism Organization Forum: Facing the Demographic Challenge Through Tourism and Innovation in Segovia, Spain, 26 March 2019.
The meeting was opened by the Prime Minister of Spain, HE Pedro Sánchez Pérez-Castejón, President of the Government of Spain
and Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization
Professor Buhalis contributed to the Round Table focused on
Tourism, Sustainability and Territorial Redistribution
Moderator: Cristina Gallach, High Commissioner for Agenda 2030 of the Government of Spain
- Alvaro Carrillo de Albornoz, Director General of Instituto Tecnológico Hotelero
- Damià Serrano, Director of Experience Marketing and Research at the Catalan Tourism Board
- Elena Gil, Global Big Data Director at Telefónica and CEO at Luca
- Violeta Matas González, Responsible for the Tourism Area of the Spanish Federation of Municipalities and Provinces
Professor Buhalis in his intervention he explained the need for the creation of digital hubs that will enable innovations in rural areas and minimise the distance from the global centres through technology. Creating innovative products and services through facilitating a bottom up approach to empower entrepreneurship and support sustainable development will enable the repopulation of rural and peripheral areas. Smartness and agility will empower the development of innovative ecosystems that can address different market segments and create resources for all stakeholders.
New article by Angela Smith, Derek Robbins & Janet E. Dickinson 2019,
Defining sustainable transport in rural tourism: experiences from the New Forest
Journal of Sustainable Tourism, Volume 27(2), Pages: 258-275 |
Transport policy agendas have long sought to bring about more sustainable transport at tourism destinations. Whilst there are examples of successes, it remains unclear what inroads have been made towards creating a sustainable transport future. Policy directions have evolved over a number of years and in many tourism destination contexts, it is far from clear what a desirable transport future looks like. When translated to implementation, the aims of initiatives can be unclear and baseline measures inconsistent, making success difficult to judge. This paper analyses how sustainable travel has been implemented in practice at a destination level. The focus is rural tourism and data are derived from a specific case, the New Forest National Park, UK, where a wide range of transport initiatives have been implemented since the Park’s designation in 2005. The study adopts a social practice theory perspective. Data are derived from a visitor survey, interviews and observations. It finds there is scope to improve sustainable transport provision at destinations through understanding visitor practices, but limited scope to influence meanings associated with visitor travel and travel skills. Policy meets the needs of some visitors more than others.
Angela Smith is a PhD student with a background in transport planning. Her research uses the experiences in the New Forest National Park to analyse transport practices and relative sustainability.
Derek Robbins is a senior lecturer at Bournemouth University. Trained as a transport planner his research interests include the relationship between transport and tourism, tourism and climate change, sustainable transport policy and the cruise industry.
Janet Dickinson is a professor at Bournemouth University. Her research interests focus on tourism and climate change, the sharing economy, social representations and time.
New Forest National Park Authority.
Bournemouth University awarded the Silver Award for Education and Mentorship at the BH STAR AWARDS last night.
These awards have been designed to feature a varied range of work because of the wide remit of those roles within hospitality, tourism and retail.