Technology may have brought the music industry to its knees 20 years ago, but these days pop stars and record labels are using computing power to find new audiences and take fresh creative decisions.
The benefits and pitfalls of this new technology are being debated at The Great Escape music festival in Brighton, in a day-long conference.
Here are some of the things we learned.
Your favourite pop stars can come to your house
Virtual reality could allow fans to experience Glastonbury from the comfort of their sofa, simply by plugging in a headset.
In fact, Melody VR – a London-based tech start-up – launched earlier this month, offering concerts by stars like The Who, Royal Blood and Rag’N’Bone Man through VR sets like Oculus Go and Samsung’s Gear VR.
Some feel it could turn music into a passive experience, like watching TV, but musician Imogen Heap thinks there are huge social implications too.
“I’m imagining my daughter being in space… and me not being able to see her for years – but I can go down the cinema or to a music concert and see her and be with her,” she says.
“A lot of these technologies are going to help us be more human, more creative,” she added.
