BU Artificial Intelligence for Tourism and Hospitality – IFITTtalk – 28 November 2018

BU Artificial Intelligence for Tourism and Hospitality – IFITTtalk
Wednesday 28 November 2018 – 09:00-17:00 FG06, Fusion, Bournemouth University, BH12 5BB, UK
Chairs: Professor Dimitrios Buhalis and Dr Nigel Williams eTourismLab, Department of Tourism and Hospitality, Bournemouth University – Supported by IFITT talks #BUeTourism #IFITT  https://tinyurl.com/BU-IFITT-AI


The (re) emergence of Artificial Intelligence (AI) as a service automation approach leveraging low cost computing and large datasets is impacting consumer experiences and is set to revolutionize tourism experiences. The ubiquitous and prevailing use of mobile devices for communication assures that stakeholders of such ‘consumer experiences’ are required to provide rapid responses to contextual queries made at any time, including within an experience encounter or activity at a destination level. AI tools that can make sense of real-time questions posed by consumers in context can provide significant value and increase engagement as well as reducing costs to destination organizations. The use of AI by tourism organizations is still low and this workshop will explore the opportunities and challenges of engaging AI as a customer co-creation toolset for industry and economic benefits. It will conclude with a scenario development exercise to identify possible futures for AI and Tourism along with a roadmap for the next 3 years of AI/Tourism development.

09:00 –09:30 Arrival and networking FG06

09:30-11:00 Artificial Intelligence for Tourism and Hospitality – theoretical perspectives 

© Professor Dimitrios Buhalis and Dr Nigel Williams : Artificial Intelligence for Tourism and Hospitality: From individuals to clusters
© Dr Iis Tussyadiah University of Surrey, Robotics and Artificial Intelligence
© Dr Luiz Mendes Filho, Universidade Federal do Rio Grande do Norte, Brazil, Smart Tourism developments
Dr Chulmo Koo, Kyung Hee University, Korea, Smart Tourism and Artificial Intelligence
Professor Hannes Werthner Vienna University of Technology, Austria – The future of Artificial Intelligence

11:00-11:30 Coffee and networking

11:30-13:00 Artifilcial Intelligence for Tourism and Hospitality – best practice 

Gergana Halatcheva, GHS Global Hospitality
Lee Mallon, Rarely Impossible
Jamie Sergeant This is Crown
Rowena (Copestake) Revill
Nikos Maniatis The Cato Bot
Rob Monster  DigitalTown
Tom Keeping Keeping Studio
Manolis Varouhas imonline

13:00 -14:00 Networking Lunch

14:00-15:30 Workshops Designing the future of Articial Intelligence in Tourism

15:30-16:00 Break and Networking

16:00-17:00 Conclusions  Research and Innovation agendas for the future
Chairs: Professor Dimitrios Buhalis and Dr Nigel Williams
AI Fusion: Future research – Projects  –  Publications  –  Best Practice Excellence  –  Education Innovations

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The Bournemouth University eTourism Lab Bournemouth University Department of Tourism and Hospitality  explores cutting edge information and communication technologies, alongside e-based strategic management and marketing for the tourism and hospitality industries. The eTourism Lab resides within the International Centre for Tourism and Hospitality Research (ICTHR) in the Department of Tourism and Hospitality, Faculty of Management at Bournemouth University.  The eTourism Lab offers global excellence in the field of eTourism in the widest possible sense which includes eTravel, eTransport, eHospitality and eCatering/Food. In addition it researches how social media is becoming critical for organisations to communicate effectively and compete globally. Latest research themes include online reputation and managing brands online; real time business management and marketing social media engagement, co-creation and interaction; augmented reality and gamification. Led by world expert Professor Dimitrios Buhalis the Lab is a research centre of global excellence.

For more information please contact Professor Dimitrios Buhalis  eTourism Lab Bournemouth University

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