Smart Tourism and Agile Destination Management – BUfoL17 – 11th July 2017

Bournemouth University Festival of Learning 2017

Smart Tourism and Agile Destination Management

Tuesday 11 July 2017 10:00 – 17:00
eTourismLab, Bournemouth University, Share Lecture Theatre, Talbot Campus, BH12 5BB

The internet of things, big data, wearable technology and augmented reality are just a handful of the technological innovations driving change in our business and personal lives. To stay competitive, the tourism industry needs to understand, respond and harness these opportunities. Research from BU into Smart Tourism destinations can help organisations to take advantage of new developments and strengthen both their strategies and competitiveness.

Smart systems take advantage of interconnectivity and interoperability of integrated technologies to reengineer processes and data in order to produce innovative services, products and procedures towards maximising value for all stakeholders. Smartness reengineers economies and industries, and shapes products, actions, processes and services in real-time. Agility engages different stakeholders simultaneously to optimise the collective performance and competitiveness and generate benefits for all involved in the value system. To achieve that, smart systems use innovative robust technology, the Internet of everything, cloud computing, big data, advanced data analytics, and a robust and ever expanding communications infrastructure.

Based on Smart Cities research and methodologies, a Smart Tourism Destination successfully implements smartness and agility to ensure that everybody is interconnected and processes are integrated towards value generation, through dynamic co-creation, sustainable resources and dynamic personalisation and adaptation to context. All suppliers and intermediaries, the public sector, as well as consumers and various interested parties are networked, dynamically co-producing value for everybody interconnected in the ecosystem.

Smart Tourism and Agile Destination Management

Tuesday 11 July 2017 10:00 – 17:00
eTourismLab, Bournemouth University, Share Lecture Theatre, Talbot Campus, BH12 5BB

09:30-10:00 Registration

10:00-10:30 Welcome and Smartness and Agility in Tourism 
Professor Dimitrios Buhalis Head of Department Tourism and Hospitality and Director eTourismLab

10:30-12:00 Smartness and agility : technology towards a connected world

Dimitrios Buhalis and Malvika Nighojkar  eTourismLab Smart Tourism: Case Study of Bournemouth

Ruth Spencer, Manager Creative & Digital, Bournemouth Borough Council Digital Transformation in Bournemouth

Sam Merrick, Digital & Social Media Consultant, Social Media Strategy for Bournemouth as a Destination

12:00-13:00 Break
13:00-14:30 Smart Business and agile innovations – Case Studies 

John Marsh Oceana Hotels

Andy Gribb and Matt Lawrence, Urban Guild

Andy Lennox Koh Thai

Peter Collett, Bournemouth Pier and RockReef

14:30-15:00 Break

15:30-16:30 Smart Destinations and building agile ecosystems

Jon Weaver, Bournemouth Tourism – Smart Bournemouth

Dr Philip Alford Bournemouth University, Building digital capacity for small tourism business
16:30-17:00 Smart Futures, ways forward and conclusions

Professor Dimitrios Buhalis Head of Department Tourism and Hospitality and Director eTourismLab

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