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When: Thursday, 18th April 2012, 09:00 – 11:30
Where: Eyefortravel Trave Distribution Summit 2012, London
Registration: Fees: Free for IFITT Members – £40 for non IFITT Members (charged at the entrance)
The International Federation for IT and Travel & Tourism (IFITT) is hosting a workshop entitled “Technology Enabled Tourism Experience Economy” at the EyeForTravel London Travel Distribution Summit Europe 2012. The workshop will take place on Thursday, 18th April from 9:00 am to 12:00 am at the Business Design Centre, London.
The experience economy has become an increasingly important concept in modern society as well as in business. Tourism as a traditionally service-dominated industry has always been on the forefront of the experience economy. Therefore, for tourism businesses, designing and delivering meaningful, unique and memorable consumer experiences has become an imperative. At the same time, recent dynamic technological advancements have provided opportunities for adding value to already high-level quality tourism products and services.
Businesses in the tourism, travel, cruise, aviation, or hospitality sectors, as well as a number of destination management organisations, have successfully implemented recent information and communication technologies in order to enhance the experiences for their customers. The event will highlight the increasing importance of technological solutions for customer experiences, and discuss how these can enhance the competitiveness of tourism and hospitality products and services.
IFITT President Professor Dimitrios Buhalis said “as tourism and leisure are increasingly recognised as experience industries we need to explore how technologies and technology enabled services will be critical in developing and delivering dynamic tourism experiences. Social media, mobile technologies, augmented reality and eventually gaming will give us technological tools for developing such experiences. The gamification of tourism will also enable us to create virtual experience and blend them with real experiences. This is a fantastically exciting area that we will explore on this event.”
- CHAIR: Prof. Dimitrios Buhalis IFITT President, and eTourism Lab, Bournemouth University
- Barbara Neuhofer and Dimitrios Buhalis, eTourismLab, Bournemouth University:
The Technology Enhanced Tourist Experience
- Danny Potter & Noel Hunwick, Owners, Inamo Restaurant London:
The Digital Dining Experience
- Adriana Conte, Social Media Programme Manager & Phil Taylor, Head of Digital, VisitBritain:
The VisitBritain Tourist Experience
- Hannes Werthner & Rainer Schuster, Founders, Pixtri OG:
PixMeAway: A picture-based search and recommendation platform for tourism objects
- Carlo Fontana, General Manager, Hotel Lugano Dante:
High Tech for High Touch
- Marco Fanton, Social Media Director, Sol Meliá Group:
The Technology-Enhanced Guest Experience in the Sol Meliá Hotels
- PANEL DISCUSSION & Q&A SESSION