Bournemouth University Tourism and Hospitality Fusion Summit

Bournemouth University Department of Tourism and Hospitality

Thursday, 7 February 2019 at 09:00 – Friday, 8 February 2019 at 18:00 (GMT)

Bournemouth University Tourism and Hospitality Fusion Summit
https://butourismhospitalityfusion2019.eventbrite.co.uk
Thursday 7th and Friday 8th February 2019, 10:00-18:00 Grange City Hotel, London
8-14 Cooper’s Row, EC3N 2BQ (Metro: Tower Hill) https://www.grangehotels.com/hotels-london/grange-city/

Conference Chairs : Simon Thomas and Professor Dimitrios Buhalis    –    By invitation only

The Bournemouth University Tourism and Hospitality Summit is a by invitation only Tourism and Hospitality think tank that brings together Senior Tourism Executives with academics, researchers, students and graduates of Bournemouth University and key stakeholders to discuss and debate tourism and hospitality policy and strategy. The conference is structured in 3 parts. Discussion on contemporary tourism and hospitality issues and strategy  inform policy, develop research agendas and support student projects. Human Resource and talent management will also emerge through the critical interaction between different stakeholders. Future gazing on technology and digital futures enables discussion on how Technology and eTourism will support this industry to build its competitiveness.

Developed in partnership between Bournemouth University Department of Tourism and Hospitality, Grange Hotels and GHS Hospitality in the heart of London this event will bring immense value to all participants.

Provisional Programme and Speakers  

Tony Matharu Managing Director of Grange Hotels and GHS Chairman
Dimitris Manikis President & Managing Director EMEA Wyndham Hotels
Dr Mike Short CBE Chief Scientific Adviser Department for International Trade
Jonathan Raggett Managing Director – Red Carnation Hotels
Rob Zajko Senior Director Talent Acquisition Europe, Middle East and Africa at Hilton Worldwide
Daniela Wagner Pacific Asia Travel Association (PATA) PATA European Coordinator
Suzi Thompson Vice President – Marketing, Distribution & Revenue Management, Red Carnation Hotels
Gergana Halatcheva Senior Vice President at Global Hospitality Services (GHS)
Emma Jayne Director of Human Resources Dorchester Collection
Liz McGivern Vice President Human Resources at Red Carnation Hotels
Edward Gallier Edward Gallier – Head of Learning and Development Jurys Inn
Cedric Horgnies General Manager, Threadneedles Hotel, Marriott Autograph Collection
Prof Adele Ladkin Bournemouth University
Prof Heather Hartwell Bournemouth University
Ali Beklen Director Hotel Runner
Liz Emmott – General Manager – Amadeus IT Group
Harry Mirpuri – Director, Research & Insight – London & Partners
Claire Steiner, ITT Education and Training Committee
Luca Romozzi – Sr. Director South Europe & Tourism – Sojern
Jamie Sergeant, Founder and Director, This is Crowd
Julia Murrell – Director of People and Development – Firmdale Hotels

BU Tourism and Hospitality Fusion Conference:
Thursday 7^th & Friday 8^th February 2019 Grange City Hotel London

https://butourismhospitalityfusion2019.eventbrite.co.uk

Bournemouth University Department of Tourism & Hospitality in the Faculty of Management www.bournemouth.ac.uk/tourism is recognised globally as a leading contributor to knowledge creation and dissemination in tourism and hospitality. We are one of the top universities in the world for the study of tourism and hospitality, ranked third in the UK for hospitality, event Management and tourism in the Guardian League Table 2019, second in the UK (eighth in the world) for hospitality and leisure management according to the QS University Rankings 2018 and second in the UK (12th in the world) for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2018. A team of 35 academic staff and over 1,000 undergraduate, postgraduate and doctoral students make us one of the biggest and most prolific departments in the world. The combination of staff expertise and enthusiasm, knowledge excellence and cocreation with industry, generate innovation and best professional practice. Our approach is about creating value with everyone we work with, locally and globally, and to share the benefits with society. Our approach to teaching is to inspire, empower and foster an intellectually challenging but nurturing educational environment, encouraging our students to develop professionally and personally. We are proud of our industry collaborations that enable us to cocreate best professional practice through constant interaction and engagement. We are privileged to work in Bournemouth and Poole, a living tourism and hospitality laboratory. This enables our research and teaching to have great relevance and impact in the global marketplace. An active alumni society enables us to work closely with graduates and to expand our cocreation globally.

In partnership with Grange Hotels, London’s leading independent hotels.
Grange Hotels – https://www.grangehotels.com Your Luxury Hotels in the Heart of London. In the heart of the London, Grange Hotels offer a wide choice of business accommodation which provides a wealth of history and local tradition, skilfully combined with contemporary luxury. Combine this with executive business lounges, meetings, conferences and events facilities, as well as Health Clubs and Ajala Spas, and you will find everything the modern, corporate traveller comes to expect from their hotel stay. A collection of private luxury hotels all superbly located in the heart of London, one of the world’s most exciting cities. At Grange Hotels, you will enjoy individual character, a wealth of history, and local tradition. Grange Hotels’ conference and events facilities combine state-of-the-art conference and events facilities with a wealth of history and local tradition. The Grange Hotels luxury portfolio offers an inspirational selection of meetings and events venues in central London’s most desirable locations. Grange Hotels stands out from the crowd of faceless luxury hotels through its state-of-the-art luxury accommodation, inviting ambience, and warm service while reducing its environmental impact on the local community.

In partnership with GHS Hospitality.
Founded in 2008, GHS Global Hospitality is a worldwide sales and marketing company, launched by hotel sales experts to fulfil the growing needs of independent hotels for personalised, innovative hotels sales, marketing and distribution activities in the increasingly competitive global marketplace. With over 40 international personnel, GHS covers over 30 global key feeder countries and represents over 160 independent hotels worldwide. Focussed on individual hotel needs but leveraging unrivalled industry expertise and global reach, GHS assists Hotel Partners to enhance their brand and drive sales. Essentially, we act as an international extension of our hotel partners’ sales and marketing teams. With over 500 global corporate clients, our Hotel Partners have access to global travel programmes, DMCs, event managers and travel managers, tour operators and travel agencies in all sectors. With their extensive knowledge of procurement and RFP solicitation processes,our personnel conduct corporate appointments and MICE and leisure meetings, exhibit at international trade shows, major industry events and roadshows and utilize our unique CRM technology to identify relevant business opportunities from across the globe.

For more information please contact Simon Thomas or Professor Dimitrios Buhalis, Head of Department Tourism and Hospitality, Faculty of Management, Bournemouth University, www.bournemouth.ac.uk/tourism

New Paper Published – Volchek, K., Liu, A., Song, H., Buhalis, D. (2018). Forecasting tourist arrivals at attractions: Search engine empowered methodologies. Tourism Economics. https://doi.org/10.1177/1354816618811558

Abstract

Tourist decision to visit attractions is a complex process influenced by multiple factors of individual context. This study investigates how the accuracy of tourism demand forecasting can be

improved at the micro level. The number of visits to five London museums is forecast and the predictive powers of Naïve I, seasonal Naïve, seasonal autoregressive moving average, seasonal autoregressive moving average with explanatory variables, SARMAX-mixed frequency data sampling and artificial neural network models are compared. The empirical findings extend understanding of different types of data and forecasting algorithms to the level of specific attractions. Introducing the Google Trends index on pure time-series models enhances the forecasts of the volume of arrivals to attractions. However, none of the applied models outperforms the others in all situations. Different models’ forecasting accuracy varies for short- and long-term demand predictions. The application of higher frequency search query data allows for the generation of weekly predictions, which are essential for attraction- and destination-level planning.

Keywords: artificial intelligence, attractions, forecasting, Google Trends, search engine, tourist demand

From Bournemouth University MSc Tourism Marketing Management graduate in 2009 to Business Development Manager for the UK Chapter of the Caribbean Tourism Organisation.

Growing up on the island of Barbados inspired Bournemouth University graduate Jamie-Lee Abtar to follow a career in travel marketing.

Jamie-Lee started her working life greeting new arrivals at Barbados airport. This prompted her to explore further study in marketing and tourism and she enrolled on the MSc Tourism Marketing Management at BU in 2009.

After graduating, Jamie-Lee went on to found her own marketing and PR agency, Be Distinctly Different, focused on the boutique travel sector. She said: “Growing up on the beautiful island of Barbados is the fundamental reason that I’m so passionate about travel. As I started my career I began to interact with amazing boutique hotels which were completely off the beaten track but which were offering a really authentic travel experience. I also encountered independent travel providers which were offering clients unique experiences, but which couldn’t connect with their ideal traveller. I developed the agency to provide these businesses with ways to reach customers in a competitive market.”

Today, Jamie-Lee continues to share her passion for the Caribbean as Business Development Manager for the UK Chapter of the Caribbean Tourism Organisation. She said: “The chapter represents more than 80 companies from across the travel industry, including national tourist offices, tour operators, travel agencies, hotels and airlines. Through this role, I strive to develop greater awareness of our members in the marketplace, develop co-operative marketing and PR opportunities and host events throughout the year to keep our members engaged.”

Reflecting on her time at BU, Jamie-Lee said: “Bournemouth University provided me with the foundation to kick start an exciting career in travel, from producing top-quality reports, working with some of the best professors who challenged me to think outside the box, to my placement year which proved so beneficial to my career today.”

Bournemouth University Department of Tourism and Hospitality team presented the innovations and talent development we do for tourism, travel and hospitality management at the GTMC conference at the Congress Centre in London on the 6th of December. EasyJet CEO Johan Lundgren was the Keynote speaker and discussed the airline competitiveness and the impacts of Brexit.

The event included a political analysis by Tim Montgomerie and an Industry Panel that featured Richard Burge Commonwealth and Enterprise Investment Council CEO; Kurt Janson Tourism Alliance Director; and Scott Ghagan Border ForceDirector Industry Partnerships exploring the challenges and opportunities emerging in business travel.

The Bournemouth University team included Simon Thomas and Professor Dimitrios Buhalis as well as final year tourism student Rachel Conway. Professor Buhalis explained that Bournemouth University is a global leader in tourism and hospitality research and co-creating knowledge and innovations with a 2030 Horizon. The GTMC partnership is at the heart of our Fusion as part of the BU2025 strategy. Simon Thomas explained the different ways that GTMC members and partners can work with us and our students through placements, consultancy projects and graduate jobs. Rachel Conway who is part of the team that is currently developing a consultancy project for GTMC expressed her excitement about business travel management and the opportunities for a career in this dynamic travel sector.

Professor Dimitrios Buhalis, Head of Department Tourism and Hospitality, Bournemouth University, GTMC CEO Adrian Parkes, Bournemouth University final year students Rachel Conway, Johnny Elves, Johanna Solnask and Simon Thomas, Employability Coordinator.

GTMC is the only representative body for Travel Management Companies (TMCs) and the business travel community in the UK. Members include a diverse range of TMCs who account for around 80 per cent of all managed travel booked in the UK. This ranges from the world’s largest TMC groups, to specialist businesses who have the in-depth knowledge and expertise to power a certain sector. The Industry Partners of the GTMC are key travel industry suppliers such as airlines, airports, accommodation companies, rail, car rental and technology providers.

Dr Daisy Fan was invited to participate in a panel discussion on “Over 50s Holiday Market Conference” in London organized by Association of British Travel Agents (ABTA). The panel session was about “Innovations for the over 50s”. Panellists shared their opinions regarding the innovation in service, IT and product design for this emerging market.

Link: https://www.abta.com/events/over-50s-holiday-market-london

Bournemouth University Professional development courses for tourism & hospitality 18 March – 22 March  2019

Department of Tourism and Hospitality Bournemouth University

Information  https://www.bournemouth.ac.uk/about/our-faculties/faculty-management/our-departments/department-tourism-hospitality/professional-development-courses

Booking https://www.eventbrite.co.uk/e/professional-development-courses-for-tourism-hospitality-professionals-tickets-51803261951?_eboga=1715778101.1516471310

Professional development courses for tourism & hospitality professionals

Our series of half-day courses will be delivered through interactive workshops and networking with leading academics and students. They will support managers, supervisors and their teams in their operational and strategic thinking. Our half-day courses will focus on the following areas:

• The power of technology Professor Dimitrios Buhalis
• Digital marketing and social media Dr Elvira Bolat
• Managing tourism destinations, economic impacts and development Professor Adam Blake
• Heritage interpretation at visitor attractions Dr Duncan Light
• The greener conference Dr Julie Whitfield
• Managing self and others Dr Lia Marinakou
• Looking after your workforce Professor Adele Ladkin
• Managing a multicultural workforce Dr Charalampos (Babis) Giousmpasoglou
• Upcoming Asian and Chinese Markets – Attracting new customers Dr Philipp Wassler and Dr Daisy Fan
• Managing hospitality food waste Dr Viachaslau Filimonau

View the full schedule of short courses and click below for more detail about each course.
Information  https://www.bournemouth.ac.uk/about/our-faculties/faculty-management/our-departments/department-tourism-hospitality/professional-development-courses

Booking https://www.eventbrite.co.uk/e/professional-development-courses-for-tourism-hospitality-professionals-tickets-51803261951?_eboga=1715778101.1516471310

Please feel free to forward this email to interested parties.

Our Professional development courses for tourism & hospitality professionals are primarily for our partners and help us to develop the competitiveness of the tourism and hospitality industries of the future.  Join us to learn how you can develop your potential and competitiveness through managing your staff, developing your product and service, understanding your customers and using digital marketing. You will also have access to our resources and networks to develop your competitiveness. The courses are delivered through interactive workshops and networking with leading academics and students and will support managers to develop contemporary knowledge of critical business aspects that influence their profitability and performance. We pride ourselves on the cutting edge knowledge and professional excellence we cultivate. The combination of staff expertise and enthusiasm, knowledge excellence and co-creation with industry, generate innovation and best professional practice. We have developed a suite of professional development courses for the tourism and hospitality industry to support managers in their operational and strategic thinking. They will bring you the tools and techniques to help grow your business.

ABOUT BOURNEMOUTH UNIVERSITY DEPARTMENT TOURISM AND HOSPITALITY

The Department of Tourism and Hospitality, Faculty of Management, Bournemouth University is a top university in the world for the study of tourism and hospitality, ranked 8th in the world for hospitality and leisure management according to the QS University Rankings 2018 and 12th in the world for hospitality and tourism management according to the Shanghai Rankings of Academic Subjects 2018 and 3rd in the UK for hospitality, event management and tourism in the Guardian League Table 2019. We are recognised globally as a leading contributor to knowledge creation and dissemination in tourism and hospitality. A team of 29 academic staff and over 1,000 undergraduate, postgraduate and doctoral students make us one of the biggest and most prolific departments in the world. The combination of staff expertise and enthusiasm, knowledge excellence and cocreation with industry, generate innovation and best professional practice. Our approach is about creating value with everyone we work with, locally and globally, and to share the benefits with society.

Look forward to welcome you to our Professional Development courses.