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Professor Dimitrios Buhalis contributes to the “INVESTING IN THE EUROPEAN TOURISM OF TOMORROW” workshop 22nd of February 2018 Brussels


Thursday 22nd of February 2018 Brussels 

Venue: European Committee of the Regions (Building Jacques Delors) – Room JDE51 

Belliardstraat 99-101, 1040 Brussels, Belgium

Investing in the European Tourism of Tomorrow

The Digitalisation and Safety for Tourism partnership, supported by NECSTouR, organises the workshop “Investing in the European Tourism of Tomorrow” in the framework of the European Industry Week.

This workshop aims at stimulating the debate on building public private investment to boost the tourism business resilience, workforce skills and entrepreneurship, through digitalisation, research and cross-cutting innovation, as a response to the tourism of tomorrow challenges.

Tourism is the third economic activity in the EU accounting for 10% of GDP and 12% of total employment. Enhancing the competitiveness and fluent operations of businesses, to improve the productivity as well as to increase the traveller’s feeling of safety and security is a common concern. Safety and security are global megatrends in tourism business, along with digitalisation, sharing economy and authentic experiences.

Key topics for debate are:

  • What is the tourism of the future and how Europe must be prepared for it?
  • Business intelligence for tourism operators: what data for customised products? what data for destination managers?
  • Market trends: how to reply to dynamic and pattern breaking demand?
  • Building resilience and security: how to anticipate? how to mitigate?
  • Reasons for investing in sustainability (climate change, green mobility): what return for investment?

The workshop “Investing in the European Tourism of Tomorrow” counts with the support of Mr. Hanspeter Wagner, Mayor of the Municipality of Breitenwang, Member of the Committee of the Regions and rapporteur of the opinion Tourism as a driving force for regional cooperation across the EU as well as the Natural Resources Commission of the Committee of the Regions.


10:00 – 10:30 Participants registration and welcome coffee

10:30 – 10:40 OPENING

Welcome by Mr. Christof KIENEL, Head of the Natural Resources Commission, European Committee of the Regions

Opening speech by Mr. István UJHELYI, Member of the European Parliament, Vice-chair of the Committee for Transport and Tourism and Chairman of the Tourism Task Force

Introduction by the moderator:

• Mrs. Claudia MONTEIRO DE AGUIAR, Member of the European Parliament, Transport and Tourism Committee, SMEs Europe Vice President 


 Prof. Dimitrios BUHALIS, Head of Department Tourism and Hospitality, Bournemouth University, UK

• Mrs. Véronique CORDUANT, Director Public Policy – Europe Trip Advisor

• Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission and Chairman of the Manifesto “European Tourism for Growth and Jobs”

• Mr. Juan Jesús GARCÍA SANCHEZ, Head of Public Policy at Amadeus

• Mr. Christoph KLENNER, Secretary General of ETTSA – European Technology and Travel Services Association

Discussion with the audience 


• Mrs. Ana-Claudia TAPARDEL, Member of the European Parliament Transport and Tourism Committee and co-chair of the Intergroup Tourism and Cultural Heritage

• Mrs. Anna ATHANASOPOULOU, Head of Tourism Unit DG Growth, European Commission 

12:45 – 13:00 CONCLUSIONS

• Mr. Patrick TORRENT, Presidency of NECSTouR

• Mrs. Claudia MONTEIRO DE AGUIAR, Member of the European Parliament, Transport and Tourism Committee, SMEs Europe Vice President

Yeyen Sinarta : Take your next step with a postgraduate degree

Take your next step with a postgraduate degree

BU alumna Yeyen Sinarta, who studied MSc Tourism Management and Marketing, talks about her postgraduate course and how it is has helped her gain new skills and a global perspective.

Why did you choose this university and course?

BU has an excellent reputation for its Tourism School and I chose to study MSc Tourism Management and Marketing to learn about eTourism. In addition to that, the work placement scheme, great scholarship options and the international opportunities were the three key reasons I wanted to study at BU.

How has the university supported you during your course?

BU has done an amazing job to support me by providing a wide range of study and IT skills, one-to-one CV and work interview consultation, as well as direct involvement with key industry practitioners.

I have been lucky enough to receive three fully-funded international trips and have had opportunities to learn about culture and entrepreneurship in China, present my dissertation project in Indonesia and volunteer as a social media assistant at a conference in Portugal.

BU’s internal career system has helped me to secure a placement as a social media executive in a local company. All of this support has benefitted me with an important skill set to be an outstanding global talent in today’s highly competitive workforce.

 What are your plans for after graduation?

I would love to continue working and living in the UK. Bournemouth is a beautiful town and I love being here. My plan is to get a managerial role in social media or digital marketing field, but I’m also considering to do a PhD if a good opportunity arises.

Find out where postgraduate study could take you. Book an Open Day.


Conor Burns MP will be doing a session on Brexit and the impact to the UK tourism industry

Conor Burns MP will be doing a session on Brexit and the impact to the UK tourism industry at the Bournemouth University Department of Tourism and Hospitality on Tuesday 13 February 2018 between 12:00 and 14:00.

Great Tourism and Hospitality courses start at Bournemouth University  28 February – 16 March 2018. 

Great Tourism and Hospitality courses start in a couple of weeks at Bournemouth University 

As you know we organise the Bournemouth University Tourism and Hospitality Professional courses 28 February – 16 March 2018. 

The purpose of these courses is primarily to provide cutting edge training and knowledge cocreation to our regional and national economy and support the development of the professional of the future.It is critical for business and the tourism destination to ensure that supervisors and managers are also trained for career progression, retention, continuity and succession planning. At the macro level the more people that understand the principles and practice of hospitality and tourism management and the more they collaborate the more we can enhance smartness and agility.

At Bournemouth University we are developing these courses to contribute to the competitiveness of the region and to support the development of organisations. We also use them as an opportunity to meet industry executives, manager and supervisors so we can discuss knowledge cocreation through research, placements as well as casual, seasonal, graduate employment for our students. As you know we treat the destination as our laboratory where we create innovation and critical thinking towards tourism and hospitality for the future. 

Please encourage and support your staff to register for the Bournemouth University Tourism and Hospitality Professional Courses 28 February – 16 March 2018

As you can see we have very low prices and preferential rates for participants and the organisations that do many of these in the three weeks that we run the courses 

Course details –  


Bookings –

please join us, send us your staff and help us promote the courses to the tourism and hospitality community locally towards developing the professionalism and agility of the region

Destination summer schools 2018: Spain & Indonesia


Destination summer schools 2018: Spain & Indonesia

We are delighted to be launching BU’s Destination Summer Schools Programme for 2018. This year two Destination Programmes will be held in Spain and Indonesia and will offer a programme of interactive lectures, workshops, and industry and cultural visits, hosted by our partner universities overseas. Please note that the advertised dates include travel.

  • Destination Spain Summer School at Universidad San Jorge (USJ) Zaragoza – from 8 – 15 April 2018
  • Destination Indonesia Summer School at BINUS Jakarta – from 1 – 9 June 2018

We are looking for students, at any level of their studies, who are keen to develop their intercultural skills and global awareness, enthusiastic to share their knowledge and experiences, and enrich the world as socially responsible global citizens.

You will be working together with your peers from the partner University to address one or more of the Global Grand Challenges related to the UN Sustainable Development Goals, by researching and articulating the problem and presenting evolutionary or revolutionary ideas and solutions. Undertaking these projects will foster development of your global mind-set and enhance your employability profile. These activities are also eligible for inclusion in the Global Talent Programme. For more information about joining the Global Talent Programme visit the website.

Further details on what is included in the package can be found below.

Programme outline

The programme for each summer school is comprised of four elements:

  • Insight into local socio-economic environment, culture and values
  • Experiential and social learning activities facilitated by local partner university students and staff
  • Business and cultural visits
  • Work towards a collaborative project related to UN Sustainable Development Goals. These are:
    • Goals 4 (Quality Education), 5 (Gender Equality), 10 (Reduced Inequalities) and 12 (Responsible Consumption and Production) for Spain
    • Goals 4 (Quality Education), 9 (Industry, Innovation and Infrastructure) and 11 (Sustainable Cities and Communities) for Indonesia.

Expected outputs

You will be working on the UN Sustainable Development Goals for your Destination Programme using a variety of research methods. The outcomes of your work will be presented through a portfolio of artefacts, demonstrating your observations, ideas and solutions. You will also be expected to collect evidence of the impact of your experience, through one of the following perspectives: geographic (e.g. focussing on chosen regions), demographic (e.g. focussing on graduates or youth) and/or sectorial (e.g. tourism, or public sector etc.). A final reflective artefact on student learning gains from the summer school will be documented and published.

Find out more

What will the BU funding cover?

  • Return economy flights (including return coach Bournemouth / airport)
  • One piece of hold luggage
  • Visa (if applicable)
  • Accommodation
  • Meals
  • Full tuition programme including visits
  • Local transport.

You are advised to bring your own spending money for any additional purchases you may wish to make while overseas. Please note that you may be required to pay for your own meals on travel days or if meal times fall during allocated free time.

Please also note that accommodation is allocated on a twin share basis.

Travel information

Who is eligible to apply?

When is the deadline for applications?

How do I apply?

When will I find out if I’ve been successful?

Important information

Tourism alumni passed on career advice to final year students during the BU Tourism and Hospitality Fusion conference held in London

Tourism alumni passed on career advice to final year students during the BU Tourism and Hospitality Fusion conference held in London

Eight alumni joined the final session at the first of a two-day BU Tourism and Hospitality Fusion Conference. They joined a panel-style session on their early career experiences, before networking with students on their tables.

The event, organised by the Faculty of Management, is designed to bring together future talent, rising stars and senior industry professionals to explore the future of the tourism and hospitality industries.

Among those presenting was Eleanor Green, who graduated from BU in 2016 and has since gone on to forge a career with the Park Plaza hotels group in London. Eleanor said: “I wanted to attend the conference because I know how beneficial it would have been for me to hear from recent alumni during my final year at university. Looking back, I was quite naïve about what would happen after graduation and hearing from people who have been there and done it gives you greater insight.”

Lisa Cristolfi, who is now working for spa and wellness travel company, Wellbeing Escapes, said: “It has been great to come back and reconnect with former classmates and lecturers. It is also useful to hear from other speakers and get new perspectives on the latest trends and developments in the tourism industry. I can take that back to benefit my own organisation and career.”

Amy Tidball, who is nearing the end of a graduate scheme with travel and tourism group, TUI, said: “When you are in the final year of university, getting ready to make the move into the real world feels quite daunting. Hopefully, by coming here today, we have been able to offer some reassurance that everything will be okay in the not too distant future. I am a real advocate for the tourism courses at BU and if there is also an opportunity to promote our graduate schemes to other BU students, then that’s great from a recruitment perspective.”

The first day of the conference focused on the tourism industry. The second, focused on hospitality, also featured an alumni panel and networking session.

Join the Bournemouth University Tourism and Hospitality Professional courses 28 February – 16 March 2018

Join the Bournemouth University Tourism and Hospitality Professional courses

28 February – 16 March 2018

Book course tickets In the Department of Tourism and Hospitality, we pride ourselves on the cutting edge knowledge and professional excellence we cultivate. The combination of staff expertise and enthusiasm, knowledge excellence and co-creation with industry, generate innovation and best professional practice.

Masterclasses and short courses for personal development and executive education in tourism and hospitality. We have developed a suite of 26 professional development courses for the tourism and hospitality industry to support managers in their operational and strategic thinking. They will bring you the tools and techniques to help grow your business. Join us to learn how you can develop your potential and competitiveness through managing your staff, developing your product and service, understanding your customers and using digital marketing. You will also have access to our resources and networks to develop your competitiveness. The courses are delivered through interactive workshops and networking with leading academics and students and will support managers to develop contemporary knowledge of critical business aspects that influence their profitability and performance.

One day – Masterclasses 28 February-2 March

Economic Impacts – A masterclass with Professor Adam Blake

Wednesday 28 February, 9.30–4.30pm

The Masterclass will provide both practical insights into recent theoretical advances and research-based evidence for destinations and government organisations to explore how they plan, develop, manage and organise tourism to maximise economic benefits.

Smart Tourism – A masterclass with Professor Dimitrios Buhalis

Thursday 1 March, 9.30–4.30pm

Technology has emerged as the pervasive and robust platform for the tourism organisation and destination distribution and management.

Crisis and Disaster Management: enhancing entrepreneurial resilience and reducing reputational risks – A masterclass with Professor Lee Miles

Friday 2 March, 9.30–4.30pm

The Crisis and disaster management masterclass with Professor Lee Miles will explain how tourism organisations and destinations can enhance entrepreneurial resilience and reduce reputational risks.


Half-day short courses 5 -16 March

Professional development courses for tourism & hospitality professionals

Our half-day courses will focus on the following areas:
  • Operational management
  • Marketing strategies & branding
  • Digital marketing
  • Smart tourism & technology
  • Finance & the economy
  • Conferences & events
  • Creativity, heritage & futures tourism
  • Food & safety
  • Asian markets & culture
  • Human Resources – managing & developing staff.

View the full schedule of short courses and click below for more detail about each course.

Course dates and details

Monday 5 March

9.30-12.30: Heritage interpretation and tourism products delivered by Duncan Light

This course will cover the aims and scope of heritage interpretation; the nature of informal learning in a leisure setting and the ways that interpretation can facilitate such learning; the use of interpretation to manage visitor flows and movement; some key principles for the design of interpretive messages and principles for effective writing of interpretive materials.

13.30-16.30: Engaging Millennials – the under 35s as consumers of travel and hospitality delivered by Dr Tim Gale

Enhance your understanding of the current generation of under-35s as consumers of travel and hospitality products, services and experiences, with concepts and cases drawn from the latest academic and industry research.

Millennials make up the largest segment of the population and of the market for travel and hospitality, in the UK and worldwide. This course is for travel and hospitality businesses and managers/ decision-makers targeting or wishing to target this hugely important, but frequently misunderstood demographic with products, services and experiences that work for them.

Tuesday 6 March

9.30-12.30: The need to improve accessibility within conference venues delivered by Dr Julie Whitfield

The aim of this seminar is to discuss strategies on how to make venue space more accessible for all. Dr Julie Whitfield, Harriett Clark and Professor Dioko have written a research paper to investigate if people with disabilities are satisfied with how conference venues are meeting their needs and highlight the importance of developing a more accessible quality of life for all. A number of key findings emerged from this research, which if addressed, could enhance people with disabilities experiences of accessing conferences.

13.30-16.30: Design of prestige tourism and event experiences delivered by Dr Miguel Moital

This course focuses on understanding the principles behind designing prestigious experiences. Participants will be introduced to the prestige motivation model which underpins the design of prestigious experiences. The five prestige values and three attendee reactions will be thoroughly examined as they apply to tourism and event experiences. The implications of this knowledge for the marketing of tourism and event experiences will be discussed. Participants will evaluate the prestige of a tourism/experience of their choice using the principles learned.

Wednesday 7 March

09.30-12.30: Food and safety issues by Philippa Hudson

This course recognises that food safety is an ongoing issue for all food businesses and offers an insight into current issues. The session will be interactive and will provide ample opportunity to discuss your concerns about food safety and food hygiene.

13.30-16.30: Successful negotiations in hospitality industries delivered by Crispin Farbrother

The session is developed around role plays and case studies to develop and enhance the confidence and skills needed to achieve successful outcomes in both formal and informal negotiations. This will lead to better team management skills, higher profit margins and continued commercial success.

Thursday 8 March

9.30am–12.30pm: Marketing strategy and social media management delivered by Dr Elvira Bolat

Make sure you stay in tune with digital transformation by transforming customer engagement and communication processes.This course highlights role of digital transformation on customer-facing activities within organisations and offers an insight into current practices of successfully managing digital communications, with particular focus on social media interactions.

1.30pm–4.30pm: Financial management: measuring your business delivered by Jeff Sadd

With an uncertain backdrop to the business environment, managers and staff within the Hospitality and Tourism industry should understand the importance of financial ratios, both as the day to day operational aspect, as well as part of a performance management review process. Additionally, understanding of ratios also allows for greater communication between management and staff.

Friday 9 March

9.30am–12.30pm: Upcoming East Asian markets – serving Chinese, Korean and Japanese tourists delivered by Dr Philipp Wassler

This course will cover the salient features of Chinese, Korean and Japanese tourists as customers and service receivers. Based on a large scale project on inbound tourism to Hong Kong.

1.30pm–4.30pm: Getting ready for the Chinese wave: preferences, behaviours, and concerns delivered by Dr Daisy Fan

This course recognises that human resources are an integral part of service delivery and competitive advantage, yet often how we recruit and develop a sustainable workforce is not considered part of an organisations strategy.

Monday 12 March

9.30am–12.30pm: Looking after your workforce delivered by Professor Adele Ladkin

This course recognises that human resources are an integral part of service delivery and competitive advantage, yet often how we recruit and develop a sustainable workforce is not considered part of an organisations strategy.

1.30pm–4.30pm: Facilitating personal development in organisations: producing a learning organisation delivered by Dr Sean Beer

In this workshop you will gain a better understanding of how humans learn and explore how this fits into a holistic package of knowledge, skills and attitudes.

Tuesday 13 March

9.30am–12.30pm: Managing self and others delivered by Dr Lia Marinakou

This course will cover managing self and others through emotional intelligence (EI).

1.30pm–4.30pm: Managing a multicultural workforce in the UK hospitality industry delivered by Dr Charalampos (Babis) Giousmpasoglou

This module investigates issues such as national and organisational culture, people management in multicultural teams, communication, power and politics, and conflict.

Wednesday 14 March

9.30am–12.30pm: The critical need to be creative in tourism and hospitality practice and policy delivered by Dr Philip Long

This workshop will equip you with an understanding of the challenges and opportunities for collaboration across the tourism and creative industry sectors.

1.30pm–4.30pm: Finance without the numbers – build successful business delivered by: Christian Lemmer

Practitioners are frequently challenged by the evolving business environment. These include supplier price variations, changes in legislation and staff issues.

Thursday 15 March

9.30am–12.30pm: How to set up and measure your digital marketing campaigns – Get the basics right delivered by Dr Philip Alford

This is an intermediate-level workshop for those with a good working knowledge of Google Analytics.

1.30pm–4.30pm: Digital marketing and branding – the power of storytelling delivered by Dr Elvira Bolat

This course aims to reconsider your views on content marketing, central part of digital marketing and branding. Drawing on examples of UK and international brands, it will demonstrate how powerful content and story can drive success of digital marketing and branding. The session will involve interactive activties with opportunity for you to construct powerful stories for your brands, using theoretical underpinnings introduced during the workshop.

Friday 16 March

9:30am-12:30pm: Future proofing your event or festival delivered by Dr Debbie Sadd

Looking in to the future is not only extremely valuable for the contingency planning and strategic foresight requirement of managing festivals and events, it is also one powerful tool in avoiding failure in an increasing busy market.

1.30pm–4.30pm: Managing food waste delivered by Dr Viachaslau (Slava) Filimonau

This course aims to highlight the opportunities associated with integrating the principles of sustainability in tourism and hospitality business operations.

Julia Lo Bue-Said, Managing Director, Advantage at the BU Fusion Tourism and Hospitality conference in London tomorrow!

Pleased to welcome Julia Lo Bue-Said, Managing Director, Advantage at the BU Fusion Tourism and Hospitality conference in London tomorrow! 
BU Tourism and Hospitality Fusion Conference 1-2 February 2018 Grange City Hotel London

Julia became Managing Director of the Advantage Travel Centres group in July 2013, with responsibility for running the business on a day-to-day basis as well as developing the strategy and vision for the company. With a sales turnover of approximately £4.5 billion and a diverse business model which incorporates membership of travel agents and travel management companies, an insurance company and insurance broker. She has been an ITT board director since 2011, and in 2012 was inducted into the Women’s 1st Top 100 Club for Travel and Hospitality.