New research paper published by Professor Dimitrios Buhalis in Journal of Advertising

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New research paper published by Professor Dimitrios Buhalis in Journal of Advertising 

Ali Selcuk Can, Yuksel Ekinci, Giampaolo Viglia & Dimitrios Buhalis (2020):
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising,
Journal of Advertising https://doi.org/10.1080/00913367.2020.1809574

free eprints https://www.tandfonline.com/eprint/76JWSAAMIBF3ZHQXFEHT/full?target=10.1080/00913367.2020.1809574

 

Abstract 

Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on tourists’ behavioral responses with two experiments. Study 1 employs a field experiment to examine the effect of joint brand advertising on tourists’ actual information search behavior. Study 2 uses a laboratory experiment to investigate the effect of joint brand advertising on tourists’ intention to visit a destination and measures whether this relationship is mediated by product interest. Study 1 suggests that, compared to single brand advertising, joint brand advertising increases tourists’ search behavior. Study 2 shows that joint brand advertising stimulates product interest, which in turn increases tourists’ intention to visit. The mediating role of product interest disappears when a destination brand forms a partnership with a lesser-reputed travel intermediary brand. The research provides implications for theory development in the area of tourism advertising, while also identifying best practices for advertisers on how to optimize the effectiveness of their campaigns.

 

How Will Emerging Economies Reliant on Tourism Survive the Crisis? 

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How Will Emerging Economies Reliant on Tourism Survive the Crisis?

https://skift.com/2020/08/21/how-will-emerging-economies-reliant-on-tourism-survive-the-crisis/

21 August 2020

Dimitrios Buhalis, a professor of tourism at Bournemouth University, told Skift that countries which can temporarily divert their tourism workforce to other industries, such as to agriculture or fishing, may be able to weather the storm and see their tourism economies pick up where they left off, eventually. He pointed to the example of Bali, Indonesia, where the tourism workforce has largely shifted to more traditional economic means — certainly not without hardship.

But, Buhalis said, “where it’s more difficult is where tourism is 60, 70, 80 percent of the local economy and where you don’t have a local domestic market. Places where the country is small, geography does not support easy accessibility, and the social classes are very structured.” He noted that some Greek islands and countries such as the Maldives fall into this category.

Conversely, Buhalis said the emerging markets that will fare the best during Covid are those that have a large domestic population, an income distribution which means a sizeable percentage of locals can afford to travel, and the geography and infrastructure that allows them to do so.

Though he believes that tourism will recover — “we’ve seen how many people are desperate to travel” — he thinks the current moment represents something of a “fallow period” for tourism, one where governments who have already invested in tourism economies should continue to build up infrastructure and make industries more efficient for what he sees as tourism’s inevitable return.

“Apart from the health crisis we’re about to experience a major global recession beyond belief and that will damage tourism and will create a range of initiatives to prepare us for the next day,” Buhalis said. “We need to improve efficiency and we need to improve the way that we manage tourism.”

The Encyclopedia of Tourism Management and Marketing has already received more than 100 entries and has already accepted 10 entries!

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ENCYCLOPEDIA OF TOURISM MANAGEMENT AND MARKETING
Editor in Chief: Professor Dimitrios Buhalis, EDWARD ELGAR PUBLISHING LIMITED

The Encyclopedia of Tourism Management and Marketing has already received more than 100 entries and has already accepted 10 entries! See some examples of the accepted terms on https://tinyurl.com/encyEXAMPLES. These include terms:

INTERPRETATION (Gianna Moscardo),
PEACE (Anna Farmaki),
SUSTAINABLE TOURISM (David Weaver),
TOURISM SATELLITE ACCOUNT (Cristi Frenț),
SLOW TOURISM (Janet Dickinson),
ARCHIPELAGO (Godfrey Baldacchino),
SMART TOURISM (Dimitrios Buhalis).
 
 
Submit your 200 words proposal for an entry on https://eep.manuscriptmanager.net/
as soon as possible and latest by 30 September 2020.
A term is 1500 words – 1 figure – 8 references.
Please Upload 200-word proposal as soon as possible and latest by 30/9
and upload your entry by 31 December 2020. There will be no extensions!
You can upload the entire entry too if you are ready
and you are confident that you have a comprehensive entry.
The sooner you can complete this assignment the better!
 
Examples of Accepted Terms https://tinyurl.com/encyEXAMPLES

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

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New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020, https://doi.org/10.1177/1354816619846748
 
This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the effectiveness of destination promotional campaigns on visitor expenditure, in six trip facets: destination, accommodations, attractions, restaurants, events, and shopping. Independent sample t-tests were conducted to identify any differences in total destination spending among the groups of those visitors influenced for each trip facet. A multiple regression analysis was performed to discriminate the performance of the travel facets expenditures in the estimation of total expenditures. Significant results indicate that the “destination,” “accommodations,” and “restaurants” facets directly influence the total expenditures. Self-planners had the highest variance, explaining in total visitor expenditure compared to the regression analysis results of the other two groups (i.e. travel agencies and online travel agencies). The study also explores how destinations can improve their competitiveness on tourist advertising by using technologies.
 
Keywords tourism, destination, marketing, advertising, competitiveness, DAR model, destinations, technologies

Tourism Review Journal is raised to Q1 in SCIMAGO Journal Rankings

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Tourism Review Journal is raised to Q1 in SCIMAGO Journal Rankings
Tourism Review Journal, the most established Journal in tourism on its 75th Volume,
edited by Professor Dimitrios Buhalis is raised to Q1 in SCIMAGO Journal Rankings for
Business, Management and Accounting
Tourism, Leisure and Hospitality Management
Social Sciences
Geography, Planning and Development
The latest Scimago Journal Ranks (SJRs) are out for first quarter of 2019
https://www.scimagojr.com/journalsearch.php?q=21100248909&tip=sid&clean=0
 
Journals have been ranked according to their SJR and divided into four equal groups, four quartiles.
Q1 comprises the quarter of the journals with the highest values.
 
Tourism Review https://www.emeraldgrouppublishing.com/journal/tr
 

New publication: Dining alone: improving the experience of solo restaurant goers

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Next time when you dine alone, perhaps on a business trip, remember this new publication.

Brown, L., Buhalis, D. and Beer, S. (2020), “Dining alone: improving the experience of solo restaurant goers“, International Journal of Contemporary Hospitality Management, Vol. 32 No. 3, pp. 1347-1365. https://doi.org/10.1108/IJCHM-06-2019-0584

Purpose-Solo travel for leisure and business is increasing. It is therefore timely to conduct research into the experiences of solo tourists. This paper aims to explore one aspect of the solo tourist experience that can be challenging, that of dining alone. This topic has received little attention in the tourism or hospitality literature. Design/methodology/approach-A qualitative approach was adopted and narrative inquiry was selected as the optimum route to obtain detailed and rich accounts of the experiences of solo diners. In-depth interviews of 27 solo tourists were conducted with varying socio-demographic characteristics.

Findings-This study shows that though travelling alone is prized by participants, dining alone, especially in the evening, is often discomfiting. Discomfort is caused by the perceived negative judgement of others and is mitigated by the use of various props such as books and mobile phones. A research agenda is put forward on the aspects of the solo tourist/diner experience.

Practical implications-The paper concludes by asking what can be done to ameliorate the solo dining experience and provides some recommendations to hospitality operators to support this market and improve competitiveness and profitability. The paper shows that inclusive environments can attract multiple market segments and agile restaurants can develop both solo and plural dining experiences.

Originality/value-This paper addresses a topic that has received limited scholarly attention as well as industry engagement despite the growth in solo travel.

Professor Dimitrios Buhalis to the Global Business programme of China Global TV Network about the impact of #flooding as well as COVID-19 #coronavirus

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Interview Professor Dimitrios Buhalis to the Global Business programme of China Global TV Network about the impact of #flooding as well as COVID-19 #coronavirus to #Venice #carnival

https://newsus.cgtn.com/news/2020-02-23/Dimitrios-Buhalis-on-current-and-future-state-of-the-Venice-carnival-Oj7eYiNQGI/index.html

@ChinaGlobalTVNetwork @CGTN @cgtnofficial

https://newsus.cgtn.com/news/2020-02-23/Dimitrios-Buhalis-on-current-and-future-state-of-the-Venice-carnival-Oj7eYiNQGI/index.html

Buhalis, D., Parra López, E.,  Martinez-Gonzalez, J.A., 2020, Influence of young consumers’ external and internal variables on their eloyalty to tourism sites, Journal of Destination Marketing & Management, Vol. 15,

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New paper published:

Buhalis, D., Parra López, E.,  Martinez-Gonzalez, J.A., 2020, Influence of young consumers’ external and internal variables on their eloyalty to tourism sites, Journal of Destination Marketing & Management, Vol. 15, https://doi.org/10.1016/j.jdmm.2020.100409 Download FREE before April 11, 2020 https://authors.elsevier.com/c/1acJm_,51~BCpGT

 

Highlights

  • Demonstrates the high use of electronic commerce by young people.
  • Discovers the great potential of online influence of young people.
  • Verifies the greater causal influence of internal variables on e-loyalty.
  • Shows the positive influence of online purchase intention on e-loyalty.
  • Presents a practical causal model of purchase intent and e-loyalty.

Abstract

This study analyzes, in a generational context, the influence of young consumers’ external and internal variables on their e-loyalty to tourism sites. Using a large sample and employing structural equations (PLS), a new model is generated that includes two external variables (site design and eWOM) and two internal variables (trust and satisfaction), to which the intention to purchase online is added. These variables are very important in e-commerce and tourism, and they have not previously been studied jointly. The results show that the impact of consumers’ internal variables is greater than the impact from external ones. Moreover, the proposed causal model is practical and can be easily applied by tourism companies to improve site e-loyalty in the context of market orientation. The Importance-Performance Analysis (IPMA) carried out shows the importance of satisfaction over other variables.