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Join the Bournemouth University Tourism and Hospitality Professional courses 28 February – 16 March 2018

Posted . Filed under Alumni News, Events and Conferences, News, Research, Student Experience.

Join the Bournemouth University Tourism and Hospitality Professional courses

28 February – 16 March 2018

Bookings https://tourismandhospitalitycoursesbu.eventbrite.co.uk/

Brochure https://tinyurl.com/BUTHProfessionalCourses

Book course tickets In the Department of Tourism and Hospitality, we pride ourselves on the cutting edge knowledge and professional excellence we cultivate. The combination of staff expertise and enthusiasm, knowledge excellence and co-creation with industry, generate innovation and best professional practice.

Masterclasses and short courses for personal development and executive education in tourism and hospitality. We have developed a suite of 26 professional development courses for the tourism and hospitality industry to support managers in their operational and strategic thinking. They will bring you the tools and techniques to help grow your business. Join us to learn how you can develop your potential and competitiveness through managing your staff, developing your product and service, understanding your customers and using digital marketing. You will also have access to our resources and networks to develop your competitiveness. The courses are delivered through interactive workshops and networking with leading academics and students and will support managers to develop contemporary knowledge of critical business aspects that influence their profitability and performance.

One day – Masterclasses 28 February-2 March

Economic Impacts – A masterclass with Professor Adam Blake

Wednesday 28 February, 9.30–4.30pm

The Masterclass will provide both practical insights into recent theoretical advances and research-based evidence for destinations and government organisations to explore how they plan, develop, manage and organise tourism to maximise economic benefits.

Find out more about this event

Smart Tourism – A masterclass with Professor Dimitrios Buhalis

Thursday 1 March, 9.30–4.30pm

Technology has emerged as the pervasive and robust platform for the tourism organisation and destination distribution and management.

Find out more about this event

Crisis and Disaster Management: enhancing entrepreneurial resilience and reducing reputational risks – A masterclass with Professor Lee Miles

Friday 2 March, 9.30–4.30pm

The Crisis and disaster management masterclass with Professor Lee Miles will explain how tourism organisations and destinations can enhance entrepreneurial resilience and reduce reputational risks.

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Half-day short courses 5 -16 March

Professional development courses for tourism & hospitality professionals

Find out more about this event

Our half-day courses will focus on the following areas:
  • Operational management
  • Marketing strategies & branding
  • Digital marketing
  • Smart tourism & technology
  • Finance & the economy
  • Conferences & events
  • Creativity, heritage & futures tourism
  • Food & safety
  • Asian markets & culture
  • Human Resources – managing & developing staff.

View the full schedule of short courses and click below for more detail about each course.

Course dates and details

Monday 5 March

9.30-12.30: Heritage interpretation and tourism products delivered by Duncan Light

This course will cover the aims and scope of heritage interpretation; the nature of informal learning in a leisure setting and the ways that interpretation can facilitate such learning; the use of interpretation to manage visitor flows and movement; some key principles for the design of interpretive messages and principles for effective writing of interpretive materials.

Find out more about this course

13.30-16.30: Engaging Millennials – the under 35s as consumers of travel and hospitality delivered by Dr Tim Gale

Enhance your understanding of the current generation of under-35s as consumers of travel and hospitality products, services and experiences, with concepts and cases drawn from the latest academic and industry research.

Millennials make up the largest segment of the population and of the market for travel and hospitality, in the UK and worldwide. This course is for travel and hospitality businesses and managers/ decision-makers targeting or wishing to target this hugely important, but frequently misunderstood demographic with products, services and experiences that work for them.

Find out more about this course 

Tuesday 6 March

9.30-12.30: The need to improve accessibility within conference venues delivered by Dr Julie Whitfield

The aim of this seminar is to discuss strategies on how to make venue space more accessible for all. Dr Julie Whitfield, Harriett Clark and Professor Dioko have written a research paper to investigate if people with disabilities are satisfied with how conference venues are meeting their needs and highlight the importance of developing a more accessible quality of life for all. A number of key findings emerged from this research, which if addressed, could enhance people with disabilities experiences of accessing conferences.

Find out more about this course

13.30-16.30: Design of prestige tourism and event experiences delivered by Dr Miguel Moital

This course focuses on understanding the principles behind designing prestigious experiences. Participants will be introduced to the prestige motivation model which underpins the design of prestigious experiences. The five prestige values and three attendee reactions will be thoroughly examined as they apply to tourism and event experiences. The implications of this knowledge for the marketing of tourism and event experiences will be discussed. Participants will evaluate the prestige of a tourism/experience of their choice using the principles learned.

Find out more about this course

Wednesday 7 March

09.30-12.30: Food and safety issues by Philippa Hudson

This course recognises that food safety is an ongoing issue for all food businesses and offers an insight into current issues. The session will be interactive and will provide ample opportunity to discuss your concerns about food safety and food hygiene.

Find out more about this course

13.30-16.30: Successful negotiations in hospitality industries delivered by Crispin Farbrother

The session is developed around role plays and case studies to develop and enhance the confidence and skills needed to achieve successful outcomes in both formal and informal negotiations. This will lead to better team management skills, higher profit margins and continued commercial success.

Find out more about this course

Thursday 8 March

9.30am–12.30pm: Marketing strategy and social media management delivered by Dr Elvira Bolat

Make sure you stay in tune with digital transformation by transforming customer engagement and communication processes.This course highlights role of digital transformation on customer-facing activities within organisations and offers an insight into current practices of successfully managing digital communications, with particular focus on social media interactions.

Find out more about this course

1.30pm–4.30pm: Financial management: measuring your business delivered by Jeff Sadd

With an uncertain backdrop to the business environment, managers and staff within the Hospitality and Tourism industry should understand the importance of financial ratios, both as the day to day operational aspect, as well as part of a performance management review process. Additionally, understanding of ratios also allows for greater communication between management and staff.

Find out more about this course

Friday 9 March

9.30am–12.30pm: Upcoming East Asian markets – serving Chinese, Korean and Japanese tourists delivered by Dr Philipp Wassler

This course will cover the salient features of Chinese, Korean and Japanese tourists as customers and service receivers. Based on a large scale project on inbound tourism to Hong Kong.

Find out more about this course

1.30pm–4.30pm: Getting ready for the Chinese wave: preferences, behaviours, and concerns delivered by Dr Daisy Fan

This course recognises that human resources are an integral part of service delivery and competitive advantage, yet often how we recruit and develop a sustainable workforce is not considered part of an organisations strategy.

Find out more about this course

Monday 12 March

9.30am–12.30pm: Looking after your workforce delivered by Professor Adele Ladkin

This course recognises that human resources are an integral part of service delivery and competitive advantage, yet often how we recruit and develop a sustainable workforce is not considered part of an organisations strategy.

Find out more about this course

1.30pm–4.30pm: Facilitating personal development in organisations: producing a learning organisation delivered by Dr Sean Beer

In this workshop you will gain a better understanding of how humans learn and explore how this fits into a holistic package of knowledge, skills and attitudes.

Find out more about this course

Tuesday 13 March

9.30am–12.30pm: Managing self and others delivered by Dr Lia Marinakou

This course will cover managing self and others through emotional intelligence (EI).

Find out more about this course

1.30pm–4.30pm: Managing a multicultural workforce in the UK hospitality industry delivered by Dr Charalampos (Babis) Giousmpasoglou

This module investigates issues such as national and organisational culture, people management in multicultural teams, communication, power and politics, and conflict.

Find out more about this course

Wednesday 14 March

9.30am–12.30pm: The critical need to be creative in tourism and hospitality practice and policy delivered by Dr Philip Long

This workshop will equip you with an understanding of the challenges and opportunities for collaboration across the tourism and creative industry sectors.

Find out more about this course

1.30pm–4.30pm: Finance without the numbers – build successful business delivered by: Christian Lemmer

Practitioners are frequently challenged by the evolving business environment. These include supplier price variations, changes in legislation and staff issues.

Find out more about this course

Thursday 15 March

9.30am–12.30pm: How to set up and measure your digital marketing campaigns – Get the basics right delivered by Dr Philip Alford

This is an intermediate-level workshop for those with a good working knowledge of Google Analytics.

Find out more about this course

1.30pm–4.30pm: Digital marketing and branding – the power of storytelling delivered by Dr Elvira Bolat

This course aims to reconsider your views on content marketing, central part of digital marketing and branding. Drawing on examples of UK and international brands, it will demonstrate how powerful content and story can drive success of digital marketing and branding. The session will involve interactive activties with opportunity for you to construct powerful stories for your brands, using theoretical underpinnings introduced during the workshop.

Find out more about this course

Friday 16 March

9:30am-12:30pm: Future proofing your event or festival delivered by Dr Debbie Sadd

Looking in to the future is not only extremely valuable for the contingency planning and strategic foresight requirement of managing festivals and events, it is also one powerful tool in avoiding failure in an increasing busy market.

Find out more about this course

1.30pm–4.30pm: Managing food waste delivered by Dr Viachaslau (Slava) Filimonau

This course aims to highlight the opportunities associated with integrating the principles of sustainability in tourism and hospitality business operations.

Find out more about this course

Julia Lo Bue-Said, Managing Director, Advantage at the BU Fusion Tourism and Hospitality conference in London tomorrow!

Posted . Filed under News.

Pleased to welcome Julia Lo Bue-Said, Managing Director, Advantage at the BU Fusion Tourism and Hospitality conference in London tomorrow! 
BU Tourism and Hospitality Fusion Conference 1-2 February 2018 Grange City Hotel London

http://ow.ly/vp4830hnQKG
https://microsites.bournemouth.ac.uk/tourism/2018/01/11/bufusionconference/
Brochure https://tinyurl.com/BUFusionTourism-Hospitality

Julia became Managing Director of the Advantage Travel Centres group in July 2013, with responsibility for running the business on a day-to-day basis as well as developing the strategy and vision for the company. With a sales turnover of approximately £4.5 billion and a diverse business model which incorporates membership of travel agents and travel management companies, an insurance company and insurance broker. She has been an ITT board director since 2011, and in 2012 was inducted into the Women’s 1st Top 100 Club for Travel and Hospitality.

Julia Lo Bue-Said, Managing Director, Advantage Travel Centres will join the Bournemouth University Tourism and Hospitality Fusion Conference 

Posted . Filed under News.

Julia Lo Bue-Said, Managing Director, Advantage Travel Centres will join the Bournemouth University Tourism and Hospitality Fusion Conference 

BU Tourism and Hospitality Fusion Conference 1-2 February 2018 Grange City Hotel London http://ow.ly/vp4830hnQKG  

https://microsites.bournemouth.ac.uk/tourism/2018/01/11/bufusionconference/  

Brochure https://tinyurl.com/BUFusionTourism-Hospitality

 

Julia became Managing Director of Advantage Travel Centres in July 2013 with responsibility for running the business on a day-to-day basis as well as developing the strategy and vision for the company.

Previously, as Leisure Director for Advantage, Julia oversaw the leisure travel function for the company where she was responsible for delivering best-in-class commercial and tactical arrangements across a wide portfolio of business partners, on behalf of around 750 member leisure outlets.

In a wide-ranging role, Julia was involved in driving the cruise strategy providing members with exclusively negotiated special rates, offers and commercial benefits. Advantage generates circa £200m in cruise sales per annum – an increasingly important sector within the industry.

The Advantage Travel Gateway, a multi-channel distribution technology providing members with access to aggregated leisure product, was launched in 2010. Originally driven by Julia the Gateway underpins the core leisure strategy across the business.

Having worked her way up to her current position, Julia has been at Advantage for 18 years. Julia has been an ITT board director since 2011, and in 2012 she was inducted into the Women’s 1st Top 100 Club for Travel and Hospitality.

After studying travel and tourism at college she started her travel career with a brief four months working overseas before joining WH Smith Travel for four years, until they were acquired by AT Mays, and latterly absorbed by Thomas Cook. Julia then held roles with Balkan Holidays and The Best Travel Group before joining Advantage.

Professor Heather Hartwell attracts more research funding for Veg+ project by the British Council, Newton Fund.

Posted . Filed under News, Research.

Professor Heather Hartwell attracts more research funding for Veg+ project by the British Council, Newton Fund.

The project is designed to build capacity and deliver specific transferable skills in operations (short food supply chain), foodservice systems and food consumer research (novel tools and metrics in consumer science e.g. young adults’ attitude to and consumption of vegetables) placed within the context of public health.

Veg+ brings together the Federal University of Santa Catarina, Brazil with an internationally recognised group of food/consumer researchers at Bournemouth University. The project builds a high-quality collaborative international platform in the field of sustainable food consumption and production through increased vegetable intake while providing innovative and entrepreneurial Early Stage Researchers (ESRs) the skills to apply an agro-ecological approach. The political momentum is present for a coherent framework for food and nutrition security that is market-creating, open science and multi-actor engagement, building transferable global talent and capacity.

BU Tourism and Hospitality Fusion / Professional – Executive Programmes / CHME2018 Conference

Posted . Filed under Alumni News, Events and Conferences, Featured, Guest speakers, News, Research, Student Experience.

Bournemouth University proudly presents 3 events for you to join – 

BU Tourism and Hospitality Fusion / Professional – Executive Programmes / CHME2018 Conference

BU Tourism and Hospitality Fusion Conference in partnership with Grange Hotels  Thursday 1st – Friday 2nd  February 2018 Grange City Hotel London London EC3N 2BQ

https://microsites.bournemouth.ac.uk/tourism/2018/01/11/bufusionconference/  Brochure https://tinyurl.com/BUFusionTourism-Hospitality

Bournemouth University Tourism and Hospitality Fusion Conference in partnership with Grange Hotels, London. Thursday 1st February focus on Tourism and Friday 2nd of February focus on Hospitality. The event is addressing cutting edge issues in strategy, talent and digital technologies for the Hospitality and Tourism sectors. It brings together contemporary academic research from Bournemouth University, leading industry thinkers and emerging BU student talent from around the globe.

FREE by invitation only – email Conference Chair Simon Thomas sthomas@bournemouth.ac.uk or Dimitrios Buhalis  dbuhalis@bournemouth.ac.uk to express interest to participate in the conference.

Bournemouth University Tourism and Hospitality Professional courses 28 Feb – 16 March 2018

Course details – www.bournemouth.ac.uk/tourism-hospitality-shortcourses

Executive Education Tourism and Hospitality Bournemouth UniversityBrochure https://tinyurl.com/BUTHProfessionalCourses Executive Education and Professional development courses for tourism & hospitality professionals at Bournemouth University combine staff expertise, knowledge excellence and co-creation with industry, generate innovation and best professional practice to support managers in their operational and strategic thinking. They will bring you the tools and techniques to help grow your business.

Join us to learn how you can develop your potential and competitiveness through managing your staff, developing your product and service, understanding your customers and using digital marketing. Courses are delivered through interactive workshops to support managers to develop performance.

Bookings –https://tourismandhospitalitycoursesbu.eventbrite.co.uk/  Contact Claire Main cmain@bournemouth.ac.uk or Dimitrios Buhalis dbuhalis@bournemouth.ac.uk

22-25 May 2018 Council for Hospitality Management Education CHME 2018

Conference Bournemouth University http://www.bournemouth.ac.uk/CHME 

Deadline for research papers, PhD Proposal and BSc and MSc Student Papers: 16th February 2018

Provisional programme

https://www1.bournemouth.ac.uk/sites/default/files/asset/document/CHME2018Programme.pdf

CHME2018 will be a celebration hospitality. The main theme – ‘Innovation in hospitality: connecting all stakeholders to deliver memorable experiences’ – embraces the multifaceted changes driven by dynamic political, economic, social and technological forces surrounding hospitality, which affect both academia and industry. The conference has attracted 16 invited top industry and academic speakers from around the world and has attracted the top academic journals. A number of workshops and additional activities will also take place. The social programme will be incredible too. Contact CHME2018 Chair Hanaa Osman hosman@bournemouth.ac.uk or Dimitrios Buhalis dbuhalis@bournemouth.ac.uk

Dr Tim Gale recently returned from a visit to Hong Kong Polytechnic University and Sun Yat-sen University in Guangzhou, China

Posted . Filed under Featured, Research.

Dr Tim Gale recently returned from a trip to Hong Kong and China, in late November and early December 2017.

While in Hong Kong he was hosted by Prof Hanqin Qiu and her team at our partner the Hong Kong Polytechnic University and treated to a demonstration of their online MicroMasters programme in International Hospitality Management. This enabled a useful discussion of comparative approaches to tourism education, focussing on the potential and challenges of developing MOOCs.

This was followed by a visit to Sun Yat-sen University in Guangzhou, China where Dr Gale was invited to speak at the China Tourism Education Association Annual Conference. His talk focussed on the strategic review of the undergraduate and postgraduate taught programmes in Tourism and Hospitality at BU, and the ‘future-proofing’ of the curriculum. With some 50 international and over 500 Chinese delegates, this was a fantastic forum for exchanging ideas and perspectives on tourism education from different parts of the world. Once the speeches and networking were concluded, delegates were treated to a day-long tour of the city of Guangzhou, including visits to the Five Rams statue, the Chen Clan Academy, the Cantonese Opera Museum, Shamian Island and the Canton Tower, the second tallest tower in the World.

The insights gained and contacts made will prove useful as we consolidate our international reputation for teaching and research excellence in Tourism and Hospitality, going forwards (recognised by our rank of #9 in ShanghaiRanking’s Global Ranking of Academic Subjects 2017, Hospitality and Tourism Management).

Professor Dimitrios Buhalis will be presenting 6 papers at the ENTER2018  eTourism Conference 

Posted . Filed under Events and Conferences, Featured, Research.

Professor Dimitrios Buhalis will be presenting 6 papers at the ENTER2018  eTourism Conference with recent graduates Yeyen Sinarta and Sharon Nyangwe as well as partners from Hong Kong Polytechnic University Professor Rob Law, Katerina Volchek, Dr Markus Schuckert and General Manager of Hotel Icon Hong Kong Richard Hatter. Looking forward to explore the latest eTourism innovations in Sweden https://enter2018.org/
ENTER2018
ENTER2018 https://enter2018.org/
Sinarta, Y., Buhalis, D., 2018, Technology Empowered Real-time Service, in Stangl, B., and Pesonen, J. (eds), Information and Communication Technologies in Tourism 2018, ENTER 2018, Jönköping, Sweden.
Nyangwe, S., Buhalis, D., 2018, Branding Transformation through Social Media and Co-creation. A case study of Marriott International, in Stangl, B., and Pesonen, J. (eds), Information and Communication Technologies in Tourism 2018, ENTER 2018, Jönköping, Sweden.
Volchek, K., Song, H., Law, R., Buhalis, D., 2018, Forecasting London Museum Visitors Using Google Trends Data, in Stangl, B., and Pesonen, J. (eds), Information and Communication Technologies in Tourism 2018, ENTER 2018, Jönköping, Sweden.
Law, R., Sun, S., Schuckert, M., Buhalis, D., 2018, Chinese travelers’ mobile payments: Market disruption and risk management, in Stangl, B., and Pesonen, J. (eds), Information and Communication Technologies in Tourism 2018, ENTER 2018, Jönköping, Sweden.
Law, R., Fai Chan, Y., Buhalis, D., 2018, Overreliance on mobile payment solutions for purchasing air tickets in China, in Stangl, B., and Pesonen, J. (eds), Information and Communication Technologies in Tourism 2018, ENTER 2018, Jönköping, Sweden.
Law, R., Wong, E., Buhalis, D., Hatter,R., 2018, Time-varying browsing behavior of hotel website users, in Stangl, B., and Pesonen, J. (eds), Information and Communication Technologies in Tourism 2018, ENTER 2018, Jönköping, Sweden.

Professional development courses for tourism & hospitality professionals

Posted . Filed under News.

Bournemouth University Tourism and Hospitality Professional courses 28 Feb – 16 March 2018

Course details – www.bournemouth.ac.uk/tourism-hospitality-shortcourses

Bookings – Professional development courses Brochure https://tinyurl.com/BUTHProfessionalCourses 

 

Professional development courses for tourism & hospitality professionals

Book course tickets
In the Department of Tourism & Hospitality, we pride ourselves on the cutting edge knowledge and professional excellence we cultivate. The combination of staff expertise and enthusiasm, knowledge excellence and co-creation with industry, generate innovation and best professional practice.

Masterclasses and short courses

We have developed a suite of professional development courses for the tourism and hospitality industry to support managers in their operational and strategic thinking. They will bring you the tools and techniques to help grow your business.

Join us to learn how you can develop your potential and competitiveness through managing your staff, developing your product and service, understanding your customers and using digital marketing. You will also have access to our resources and networks to develop your competitiveness.

The courses are delivered through interactive workshops and networking with leading academics and students and will support managers to develop contemporary knowledge of critical business aspects that influence their profitability and performance.

Office meeting

Half-day short courses

Our short courses run from 28 February to 16 March, and can be booked individually or as a package at a discounted rate.

SMART tourism at Festival of Learning

Masterclasses

Our masterclasses will run from 28 February to 2 March, covering the economic benefits of tourism, our industry’s relationship with technology, and disaster management.