eWOM

New paper: Williams, N., Inversini, A., Ferdinand, N., Buhalis, D., 2017. Destination eWOM: A macro and meso network approach?

Destination eWOM: A macro and meso network approach? Highlights • Destination eWOM network structure remains unchanged despite scale significant growth. • Meso (community) level hubs act as global information senders and receivers. • Hub roles evolve over time. • Discourse within destination eWOM networks can fluctuate from year to year. Abstract The purpose of this… Read more »