Dr. Feifei Xu

Dr Feifei Xu is a Senior Lecturer in Tourism Management with a specialist interest in nature tourism and sustainable tourism. Her research includes the social cultural impacts of tourism, tourism planning and development in protected areas and national parks. Before moving to England, she was a lecturer in the School of Geography in Nanjing University, China.  She was also a visiting scholar in Nottingham University, UK; University of Waterloo, Canada.

She has led a British Academic funded research project on the development of sustainable tourism in China and the UK. She has also conducted some cross cultural studies on students’ travel experiences.

Recently she has developed an interest in etourism with a particular focus on gamification. According to World Travel Market Report (2011), gamification is going to be a major trend within tourism industry for the coming years. She is currently leading a PhD studentship project on Augmented Reality Gaming “Augmented Reality Gaming: A New Paradigm for Tourist Experience?”

One Response to “Dr. Feifei Xu”

  1. federico bomba

    Dear Dr. Xu I have read with interest your article on gamification in tourism. I am writing because I would like you to know that we have developed an app for ios and android promoting touristic and cultural itineraries. At the moment it is working in 10 italian cities and we are planning to enter the French market. The app gives you a real life gaming experience, the purpose is to go hunting for contents that are essential for composing a digital postcard to be shared on social networks. You can have more information about our project here: http://www.artwalks.it and you can contact me anytime for other questions on the mechanism and dynamics implied. Best Federico Bomba – CEO at Sineglossa Creative Ground


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