Professor Dimitrios Buhalis of International Centre for Tourism and Hospitality Research at Bournemouth University was glad to contribute with an interview to the Chinese News Service on the Chinese tourism rebound.

http://www.ecns.cn/news/cns-wire/2023-02-07/detail-ihckmzxh9372916.shtml

The tourism industry accounts for about 10 to 12 percent of the global GDP, according to Prof. Dimitrios Buhalis, director of the eTourism Lab and vice-director of the International Center for Tourism and Hospitality Research (ICTHR) at Bournemouth University.

The more people have the ability to travel, the more they can contribute to the global economy, he said, adding that apart from leisure tourism, China’s burgeoning business tourism industry is also a huge market.

Prof. Buhalis believes China’s tourism industry will exceed the pre-pandemic level, although it’s going to take a little bit of time. After so many visits to China, he noticed the zeal of Chinese people for traveling and experiencing the world.