Professor Dimitrios Buhalis contributes on the Impact of ChatGPT to tourism marketing

CUTTING EDGE PAPER ON ChatGPT with key colleagues and examples from KALAMATA and BOURNEMOUTH 🙂

“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

International Journal of Information Management, Vol. 71, 102642,

https://doi.org/10.1016/j.ijinfomgt.2023.102642

#chatgpt #artificialintelligence #AI #marketing #technology