Smart Tourism Workshop @eTourism Lab, Bournemouth University Wednesday 22 March

fusionSmart Tourism Workshop @eTourism Lab,
Fusion Building FG06
Department of Tourism and Hospitality, Bournemouth University
Wednesday 22 March 2017 – 10:00-17:00 Fusion, Bournemouth University, Talbot Campus BH12 5BB, UK.

Supported by Digital Town.

Smart tourism is changing the competitiveness of tourism destinations and determines their ability to cocreate value for their stakeholders. Through interoperability and interconnectivity of systems tourism destinations will be able to co-create dynamic tourism products for all stakeholders. Smart Cities and Smart Living can bring together the need to use technology innovations to develop regional competitiveness of territories towards Social Innovation & Governance and create value to all stakeholders. Social, technological, economic, democratic and politically innovative processes in cities and regions introduce a wide range of innovative methods and solutions that improve the value cocreation for all stakeholders. Based on emergent smart cities and smart living developments and methodologies smart tourism support mobility, resource availability and allocation, sustainability and quality of life/visits for all stakeholders. Bringing together stakeholders and multidisciplinary expertise from different areas that support smartness will bring provide a comprehensive approach to develop the different areas of smart tourism for the future.


09:30 –10:00 Arrival and networking FG06

10:00-11:30 Smart Tourism Developments

Professor Dimitrios Buhalis eTourismLab Bournemouth University: Smart Tourism Futures
Chris Cooper Founding Director KnowNow : connecting the dots – PAS 181 Smart city framework
Mark Smith Director Bournemouth Tourism

11:30-13:00 Clusters of Developments & Networking and Focus Group
Professor Dimitrios Buhalis and Malvika Nighojkar : Smart Tourism Focus Group

13:00-14:30 Technological innovations – Best Cases of Smart Tourism

Dr Nigel Willams eTourism Lab Bournemouth University Social media and smartness
Lee Mallon Managing Director Rarely Impossible : Smart Bournemouth
Rob Monster Chief Executive Officer DigitalTown, Inc : Smart destination platforms

14:30-15:00 Break and Networking

15:00-16:30 Tourism Innovations – Ways forward for Smart Tourism
Dr Philip Alford, eTourism Lab Bournemouth University Enterpreneurship and technology
Samantha Richardson, National Tourism Coastal Academy Smart Coast
Jon Weaver, Bournemouth Tourism Smart Tourism and managing mega events

16:30 – 17:00 Conclusions, knowledge cocreation and Ways forward

Professor Dimitrios Buhalis eTourismLab Bournemouth University


The Bournemouth University eTourism Lab explores cutting edge information and communication technologies, alongside e-based strategic management and marketing for the tourism and hospitality industries. The eTourism Lab resides within the International Centre for Tourism and Hospitality Research (ICTHR) in the Department of Tourism and Hospitality, Faculty of Management at Bournemouth University. The eTourism Lab offers global excellence in the field of eTourism in the widest possible sense which includes eTravel, eTransport, eHospitality and eCatering/Food. In addition it researches how social media is becoming critical for organisations to communicate effectively and compete globally. Latest research themes include online reputation and managing brands online; real time business management and marketing social media engagement, co-creation and interaction; augmented reality and gamification. Led by world expert Professor Dimitrios Buhalis the Lab is a research centre of global excellence.

Supported by DigitalTown

DigitalTown empowers governments, businesses and citizens alike. DigitalTown provides a fresh approach to local economic development – one that equips municipalities and small businesses with the means to compete and win locally. DigitalTown empowers governments, businesses and citizens alike. Our Smart City platform consolidates the functionality of popular sites like Google, Amazon, Yelp, TripAdvisor and Expedia into a single, user-friendly mobile and web experience that makes it easy for visitors to connect with local merchants, restaurants and lodging providers. Our cloud-hosted GovSuite admin suite streamlines workflows, and connects stakeholders. We partner with governments to improve quality of life and we deliver platform and tools to promote discovery and use of local merchants. We empower citizens to engage with their public officials, neighbors and the wider community. We Power Smart Cities.


For more information please contact Professor Dimitrios Buhalis eTourism Lab Bournemouth Universityheader-bg

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