Mobile Marketing

New paper by Janet E. Dickinson, , Julia F. Hibbert, Viachaslau Filimonau Mobile technology and the tourist experience: (Dis)connection at the campsite Tourism Management Volume 57, December 2016, Pages 193–201

New paper by Janet E. Dickinson, , Julia F. Hibbert, Viachaslau Filimonau  Mobile technology and the tourist experience: (Dis)connection at the campsite Tourism Management Volume 57, December 2016, Pages 193–201  doi:10.1016/j.tourman.2016.06.005 Highlights •50% of tourists have some desire for mobile disconnection. •Tourists have dilemmas regarding mobile connectivity. •Digital engagement has a small effect on desire for mobile disconnection. •Developers of digital… Read more »

School of Tourism’s Masters students pitch mobile marketing strategies to Pebble Beach restaurant

Working in pairs, students pitched their mobile marketing strategy to the proprietor Mike Caddy. Before starting their work, students visited the premises where they were briefed about Pebble Beach’s history, current initiatives and vision for the future. They were also treated with coffee and pasties in the terrace overlooking the Needles. After three weeks of… Read more »