New paper by Janet E. Dickinson, , Julia F. Hibbert, Viachaslau Filimonau Mobile technology and the tourist experience: (Dis)connection at the campsite Tourism Management Volume 57, December 2016, Pages 193–201 doi:10.1016/j.tourman.2016.06.005 Highlights •50% of tourists have some desire for mobile disconnection. •Tourists have dilemmas regarding mobile connectivity. •Digital engagement has a small effect on desire for mobile disconnection. •Developers of digital… Read more » about New paper by Janet E. Dickinson, , Julia F. Hibbert, Viachaslau Filimonau Mobile technology and the tourist experience: (Dis)connection at the campsite Tourism Management Volume 57, December 2016, Pages 193–201
Mobile Marketing
School of Tourism’s Masters students pitch mobile marketing strategies to Pebble Beach restaurant
Working in pairs, students pitched their mobile marketing strategy to the proprietor Mike Caddy. Before starting their work, students visited the premises where they were briefed about Pebble Beach’s history, current initiatives and vision for the future. They were also treated with coffee and pasties in the terrace overlooking the Needles. After three weeks of… Read more » about School of Tourism’s Masters students pitch mobile marketing strategies to Pebble Beach restaurant