Working in pairs, students pitched their mobile marketing strategy to the proprietor Mike Caddy. Before starting their work, students visited the premises where they were briefed about Pebble Beach’s history, current initiatives and vision for the future. They were also treated with coffee and pasties in the terrace overlooking the Needles. After three weeks of… Read more » about School of Tourism’s Masters students pitch mobile marketing strategies to Pebble Beach restaurant
Alessandro Inversini
Bournemouth University eTourism Lab leads at the ENTER 2014 Digital Tourism Conference in Dublin
January 21-24 the famous ENTER 2014 will bring together the eTourism community from all over the world for an exciting week full of eTourism events.