Pebble Beach

School of Tourism’s Masters students pitch mobile marketing strategies to Pebble Beach restaurant

Working in pairs, students pitched their mobile marketing strategy to the proprietor Mike Caddy. Before starting their work, students visited the premises where they were briefed about Pebble Beach’s history, current initiatives and vision for the future. They were also treated with coffee and pasties in the terrace overlooking the Needles. After three weeks of… Read more »