marketing

NEW PAPER: The impacts of Metaverse on tourist behaviour and marketing implications

NEW PAPER PUBLISHED ON METAVERSE Kılıçarslan, Ö., Yozukmaz, N., Albayrak, T., Buhalis, D., 2024, The impacts of Metaverse on tourist behaviour and marketing implications, Current Issues in Tourism, https://doi.org/10.1080/13683500.2024.2326989 ABSTRACT Metaverse is expected to deeply affect the travel and tourism industry and requires a dearth of empirical research. In this investigation, two exploratory qualitative research studies… Read more » about NEW PAPER: The impacts of Metaverse on tourist behaviour and marketing implications

Metaverse innovation research agenda

Professor Dimitrios Buhalis has been developing research on Metaverse and has published a range of high-impact journal articles with colleagues around the world. Buhalis, D., Leung, D., Lin, M., 2023, Metaverse as a Disruptive Technology Revolutionising, Tourism Management and Marketing, Tourism Management, Accepted – forthcoming https://www.academia.edu/94737378/ Buhalis, D., Lin, M., Leung, D., 2023, Metaverse as… Read more » about Metaverse innovation research agenda

Dimitrios Buhalis Encyclopedia of Tourism Management and Marketing

The sweet moment that you receive the Encyclopedia of Tourism Management and Marketing after 2 years of hard work editing the work of 1500 wonderful authors from around the world resulting to a mega project of more than 1250 entries, 3528 pages, and more than 2 million words. Buhalis, D., (ed), 2022, Encyclopedia of Tourism… Read more » about Dimitrios Buhalis Encyclopedia of Tourism Management and Marketing

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020, https://doi.org/10.1177/1354816619846748   This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the… Read more » about New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

Job for graduate at HAT Tourism Marketing http://hatmarketing.com/

  Job at HAT Tourism Marketing Position Title: Account Coordinator Reports To: Managing Director Department: Sales and Marketing Location: based in Tolworth, (near Kingston).     Interested applicants should apply direct sending their c.v. and covering letter to the MD, Kevin Brett kevin@hatmarketing.com  Main Tasks: To support sales and marketing activity on behalf of assigned client accounts,… Read more » about Job for graduate at HAT Tourism Marketing http://hatmarketing.com/

Anthony Climpson OBE Employment & Tourism Manager for the New Forest District Council guest lecture to Bournemouth University students

Bournemouth University Department of Tourism and Hospitality is pleased to welcome Anthony Climpson OBE Employment & Tourism Manager for the New Forest District Council to Bournemouth University Department of Tourism and Hospitality  Tourism Management and Marketing strategies for the New Forest Monday 18th April 11:00-12:00 noon Venue: KG03 Anthony Climpson OBE the Employment & Tourism Manager for… Read more » about Anthony Climpson OBE Employment & Tourism Manager for the New Forest District Council guest lecture to Bournemouth University students