tourism marketing

NEW PAPER: The impacts of Metaverse on tourist behaviour and marketing implications

Posted . Filed under Research.

NEW PAPER PUBLISHED ON METAVERSE Kılıçarslan, Ö., Yozukmaz, N., Albayrak, T., Buhalis, D., 2024, The impacts of Metaverse on tourist behaviour and marketing implications, Current Issues in Tourism, https://doi.org/10.1080/13683500.2024.2326989 ABSTRACT Metaverse is expected to deeply affect the travel and tourism industry and requires a dearth of empirical research. In this investigation, two exploratory qualitative research studies… Read more » about NEW PAPER: The impacts of Metaverse on tourist behaviour and marketing implications

Alumni News : KARNCHANA PHAKPHO Lecturer in International Tourism Management, International College at Bangkok University, Thailand

Posted . Filed under Alumni News, Student Experience.

Message from KARNCHANA PHAKPHO Lecturer in International Tourism Management, International College at Bangkok University, Thailand  I graduated with a MSc in Tourism Management and Marketing in 2014. I am currently a full-time Lecturer in International Tourism Management, International College at Bangkok University city campus, Bangkok, Thailand. Without my master degree from Bournemouth University I would not… Read more » about Alumni News : KARNCHANA PHAKPHO Lecturer in International Tourism Management, International College at Bangkok University, Thailand